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⭐9.2M influencer listings 🏢101.2K sponsor listings 🌍125.3B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋4.3M Bluesky creators 🎙️1.4M podcast creators 🟣1.3M Twitch creators 📈761.9K Pinterest creators 🥊331.7K Kick creators 293.1K YouTube creators 𝕏261.6K X creators 🐘259.7K Mastodon creators 🎵142K TikTok creators ✈️109.3K Telegram creators 🎮14.3K Discord creators 📈13.4K Substack creators 🎬4.6K Rumble creators 🧵3.8K Threads creators ⭐9.2M influencer listings 🏢101.2K sponsor listings 🌍125.3B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋4.3M Bluesky creators 🎙️1.4M podcast creators 🟣1.3M Twitch creators 📈761.9K Pinterest creators 🥊331.7K Kick creators 293.1K YouTube creators 𝕏261.6K X creators 🐘259.7K Mastodon creators 🎵142K TikTok creators ✈️109.3K Telegram creators 🎮14.3K Discord creators 📈13.4K Substack creators 🎬4.6K Rumble creators 🧵3.8K Threads creators
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Universal Music India

Universal Music India✓ Add us as a preferred source on Google

YouTube @universalmusicindiaofficial Pop Music 📍 India
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🔄 Data last refreshed 1 day ago
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Make a deal with Universal Music India

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎬Integrated segment (60–90s)A 60–90 second integration inside a regular video — the classic YouTube sponsorship. from $33,199→ ⭐Dedicated videoThe entire video is about your product — review, challenge or story built around it. from $70,230→ ⏱️Pre-roll mention (~30s)A quick shoutout in the first minute of a video — the affordable entry point. $22,984→ 📱Sponsored ShortA dedicated Short made for your brand — native, fast, shareable. $17,877→ 🔗Description link + pinned commentYour link in the description and a pinned comment on every new upload for the month. $40,841/mo→ 📢UGC licensing / whitelistingLicense my content for YOUR ad account — run my video or cutdowns as paid ads. $20,430/mo→ 📦Series sponsorship (3+ videos)An integration in each of several videos — a package rate across the series. $130,244→ 🤝Collab videoWe appear in each other's videos — a free value swap, or a paid collab. Swap or paid→ 🎤Guest appearanceI join your video, podcast or event as a guest, co-host or interviewee. $45,968→ 🎬UGC HireBranded content for your own channels & ads from $25,538→ 🎙️Podcast guest spotInvite Universal Music India onto your podcast (~45 min, rem… $25,538→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $1,500/hr→

Every booking is a normal escrow-protected deal.

Subscribers
16.9M
Total Views
8.7B
Videos
905
Channel age
11 yrs

Known for

KALYANI (with Shreya Ghoshal) ARJN | KDS | FIFTY4 | RONN | Kya Fitoor Door Raha Kyun JaayeNa Lyrical101.2M views KALYANI (with Shreya Ghoshal) ARJN | KDS | FIFTY4 | RONN | Kya Fitoor Door Raha Kyun JaayeNa Lyrical Mashooqa (Video) Shahid, Kriti, Rashmika | Pritam, Mahmood, Amitabh B, Raghav C, Ruaa K | Cocktail 233.8M views Mashooqa (Video) Shahid, Kriti, Rashmika | Pritam, Mahmood, Amitabh B, Raghav C, Ruaa K | Cocktail 2 Tujhko (Video) Shahid, Rashmika, Kriti | Pritam, Arijit Singh, Sunidhi C, Amitabh B | Cocktail 221.7M views Tujhko (Video) Shahid, Rashmika, Kriti | Pritam, Arijit Singh, Sunidhi C, Amitabh B | Cocktail 2 Vallah (Official Video) Shahid, Kriti, Rashmika | Pritam, Bayanni, Harrdy S, Amitabh B | Cocktail 213.9M views Vallah (Official Video) Shahid, Kriti, Rashmika | Pritam, Bayanni, Harrdy S, Amitabh B | Cocktail 2

▶️ Featured Video

101.2M views
KALYANI (with Shreya Ghoshal) ARJN | KDS | FIFTY4 | RONN | Kya Fitoor Door Raha Kyun JaayeNa Lyrical

📈 Growth momentum

Growing steadily
Subscribers · last 30 days
+100K +0.6%
A steady, established audience.
Last 7 days
+0
The most recent week — the freshest read on where subscriber growth is heading.

🎯 Reach quality

Subscriber activation · Strong
13.7%
Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.
Recent vs all-time
-76%
Recent videos average 2.3M vs an all-time 9.6M/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.
Reach consistency · Hit-driven
0/100
How steady views are across recent videos (typically 14.1K–83.3K) — reach is hit-driven, so results swing from video to video.

📈 Performance

Typical video
14.1K–83.3K views
Median 28.6K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
2.7× / week
Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.
2.3M
Avg views / video
12.8K
Avg likes
322
Avg comments
2.7
Uploads / week
9.6M
Lifetime avg / video
514
Views / subscriber
1%
Shorts (recent views)
3m 5s
Typical video length

🗓️ Posting schedule

M
T
W
T
F
S
S
Most uploads land on Mondays · about 2.7 / week — time a launch or drop to ride the channel's own rhythm.

▶️ Top videos

✓ Official stats
Recent uploads · views
Sep 2026latest
  1. 1 KALYANI (with Shreya Ghoshal) ARJN | KDS | FIFTY4 | RONN | Kya Fitoor Door Raha Kyun JaayeNa Lyrical 101.2M views · 550.4K likes · 12K comments · Jul 2026
  2. 2 Mashooqa (Video) Shahid, Kriti, Rashmika | Pritam, Mahmood, Amitabh B, Raghav C, Ruaa K | Cocktail 2 33.8M views · 214.2K likes · 12.8K comments · May 2026
  3. 3 Tujhko (Video) Shahid, Rashmika, Kriti | Pritam, Arijit Singh, Sunidhi C, Amitabh B | Cocktail 2 21.7M views · 171.1K likes · 14.7K comments · May 2026
  4. 4 Vallah (Official Video) Shahid, Kriti, Rashmika | Pritam, Bayanni, Harrdy S, Amitabh B | Cocktail 2 13.9M views · 95K likes · 6.1K comments · Jun 2026
  5. 5 Leher (Official Video) Shahid, Kriti, Rashmika | Pritam, Arijit Singh, Amitabh B | Cocktail 2 10.5M views · 55.2K likes · 1.5K comments · Jun 2026
  6. 6 Jag Se Laaj (Video) | Shahid, Kriti, Rashmika | Pritam, Shilpa, Aarvan, WiSH, Amitabh B | Cocktail 2 7.3M views · 31.9K likes · 1.1K comments · Jun 2026
  7. 7 MAHARANI (Official Video) - Mrunal T, Huma Q, Vikram C | Vishal Mishra, Hansika P | Pooja Meri Jaan 4.7M views · 22.1K likes · 1.2K comments · Sep 2026

💡 Facts

🗓️Joined YouTube in 2015 — 11 years ago.
🏆Ranked #334 among all influencers on SocialDB.
🎯Top Pop Music influencer — #47 in the niche.
👁️Averages 2.3M views per video.
📤Posts about 2.7× per week.
🏅Earned the Diamond Play Button for passing 10M subscribers.
📍Based in India.

💚 Brand affinity

Estimated

Brands Universal Music India's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Saily Shopify Audible Skillshare SeatGeek Liquid Death RocNation Distribution Korba Visuals AG1

About

Welcome to Universal Music India’s official channel. One stop destination for India's biggest music hits. Subscribe to the channel & hit the bell icon to tune in daily for the best content.

📸 Gallery

Fidaa (Official Teaser) | Arslan Nizami, Qassam Hussain Badshah - SANAK (8K/4K Music Video) | 3:00 AM Sessions | Tera Ishq Nachanda Ve Sajna Bollywood Diwali Party Song | Stations Nikhara ( Music Video ) Nandesh U, Ameya S | Pravin D, Devdatta G, Varsha M, Vaishnavi G | Sohla Yoga To Feel Your Best | Better Sleep & Relaxation | Upper & Lower Back Pain Relief | Stations Dhokebaaz (Official 8K Music Video) Vivek Oberoi, Tridha Choudhury | Jaani | Afsana Khan Baa Vithoba (Official Music Video) Rahul Suhas | Pravin D, Devdatta G, Varsha M, Vaishnavi G | Sohla Ruswa (Official Video) Madhur Sharma, Inayat Kaur Bajaj, Hiten | New Song 2026

Recent videos

Fidaa (Official Teaser) | Arslan Nizami, Qassam Hussain
7.6K views · 3 days ago
Badshah - SANAK (8K/4K Music Video) | 3:00 AM Sessions | Tera Ishq Nachanda Ve Sajna
47.4K views · 5 days ago
Bollywood Diwali Party Song | Stations
33.1K views · 6 days ago
Nikhara ( Music Video ) Nandesh U, Ameya S | Pravin D, Devdatta G, Varsha M, Vaishnavi G | Sohla
6.1K views · 7 days ago
Yoga To Feel Your Best | Better Sleep & Relaxation | Upper & Lower Back Pain Relief | Stations
69.6K views · 10 days ago
Dhokebaaz (Official 8K Music Video) Vivek Oberoi, Tridha Choudhury | Jaani | Afsana Khan
935K views · 10 days ago
Baa Vithoba (Official Music Video) Rahul Suhas | Pravin D, Devdatta G, Varsha M, Vaishnavi G | Sohla
13.3K views · 19 days ago
Ruswa (Official Video) Madhur Sharma, Inayat Kaur Bajaj, Hiten | New Song 2026
167K views · 21 days ago
Ruswa (Official Teaser) Madhur Sharma, Inayat Kaur Bajaj, Hiten
19.5K views · 24 days ago
Giri Giri (Official Music Video) - Rahul Suhas | Pravin D, Devdatta G, Varsha M, Vaishnavi G | Sohla
14.3K views · 24 days ago
SAZA (Official Music Video) Mrunal T, Huma Q, Vikram C | Vishal Mishra, Vaibhav G | Pooja Meri Jaan
135.5K views · 26 days ago
MAHARANI (Official Video) - Mrunal T, Huma Q, Vikram C | Vishal Mishra, Hansika P | Pooja Meri Jaan
4.7M views · 1 month ago

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Frequently asked questions

How much does Universal Music India charge for a sponsorship?
Universal Music India hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Universal Music India for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Universal Music India, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does Universal Music India have?
Universal Music India has 16,900,000 subscribers on YouTube.

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