Toy Aperture ✓

YouTube @toy_aperture Lifestyle (sociology) 📍 United Kingdom

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🤝

Make a deal with Toy Aperture

🔒 Paid proposals held safely in escrow — released only when the work's approved.

💰 Sponsorship Deal 🤝 Collab Deal 🎬 UGC Clip 🎙️ Book Podcast 🎤 Book Event Appearance

Subscribers

474

🔥 Buzz rank

#84,834 ▲6988

Total Views

267.9K

Videos

394

Channel age

3 yrs

Est. monthly earnings

$0 – $1

📊 Content format · share of recent views

⚡ 87%

13%

⚡ Shorts 87% · ▶️ Long-form 13% — brands place & price integrations differently across the two.

How we estimate

~705 recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a GB audience. About 87% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $0 – $12. Excludes sponsorships, memberships & merch. Full methodology →

Known for

1.9K views New vlog up! #photography #behindthescenes #vlog #farming

1.8K views First unboxing in a long time #unboxing #toyunboxing #toyreview #marvellegends

1.6K views New review up now! #marvellegends #review #photography #spiderman #toyreview

1.6K views New review coming soon! #behindthescenes #review #toyreview #toyphotography #toyreview

▶️ Featured Video

153 views

📈 Performance

Typical video

10–39 views

Median 15 — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

0.8× / week

Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.

202

Avg views / video

Avg likes

Avg comments

1.1%

Engagement rate

0.8

Uploads / week

680

Lifetime avg / video

565

Views / subscriber

87%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2022 — 3 years ago.

🏆Ranked #23,615 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #5,355 in the niche.

👁️Averages 202 views per video.

📤Posts about 0.8× per week.

💬1.1% engagement rate.

📱87% of recent uploads are Shorts.

📍Based in United Kingdom.

🛡️ Audience credibility

56/100 Fair

Est. 73% real, active audience · Medium fake-follower risk.
Healthy view-through — roughly 43% of subscribers watch each video.
1.1% engagement — below the ~5% typical for this size.

Est. authentic audience

73%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 22% Female 78%

Age · peak 25-34

13-1710%

18-2429%

25-3433%

35-4418%

45+10%

Top geographies

United Kingdom44%
United States18%
Ireland5%
Australia5%
Canada4%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Toy Aperture's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

Surfshark

BetterHelp

Nebula

Incogni

Genshin Impact

Saily

Audible

About

Welcome to my channel this is where I bring Toys to life through Photography and Reviews Follow me on Instagram: https://www.instagram.com/toy_aperture/ Links to my other pages: https://www.flowcode.com/page/cwphoto... Toy Photography UK: https://www.facebook.com/groups/1345829409548584 Prints: https://callumweaverphotography.myshopify.com/