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🧭 Explore 🔎 More Hip Hop Music creators 🌍 Top creators in United States YouTube rankings
Thug Theory
Subscribers
2.6M
Total Views
822.1M
Videos
310
Channel age
10 yrs

Known for

▶️ Featured Video

2.2M views
2Pac, Eminem - My Last Words (2024) ft. DMX, Nipsey Hussle, Scarface | 13 September

📈 Growth momentum

Holding steady
Subscribers · last 30 days
+10K +0.39%
A steady, established audience.
Last 7 days
+0
The most recent week — the freshest read on where subscriber growth is heading.

🎯 Reach quality

Subscriber activation · Strong
13.6%
Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.
Recent vs all-time
-87%
Recent videos average 354.8K vs an all-time 2.7M/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.
Reach consistency · Variable
37/100
How steady views are across recent videos (typically 88.4K–393K) — reach is hit-driven, so results swing from video to video.

📈 Performance

Typical video
88.4K–393K views
Median 178.1K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
0.4× / week
Most active on Saturdays — consistent output keeps an engaged, sponsor-ready audience.
354.8K
Avg views / video
5.3K
Avg likes
139
Avg comments
0.4
Uploads / week
2.7M
Lifetime avg / video
316
Views / subscriber
0%
Shorts (recent views)
6m 30s
Typical video length

🗓️ Posting schedule

M
T
W
T
F
S
S
Most uploads land on Saturdays · about 0.4 / week — time a launch or drop to ride the channel's own rhythm.

▶️ Top videos

✓ Official stats
Recent uploads · views
Aug 2025latest
  1. 1 2Pac, Eminem - My Last Words (2024) ft. DMX, Nipsey Hussle, Scarface | 13 September 2.2M views · 27.2K likes · 1.2K comments · Sep 2024
  2. 2 2Pac - No More Love ft. Nipsey Hussle (2025) 2M views · 16.8K likes · 273 comments · Mar 2025
  3. 3 2Pac - I Cry Alone (2025) ft. Nipsey Hussle 1.9M views · 33.3K likes · 421 comments · May 2025
  4. 4 2Pac - Feel My Pain (2025) 1.3M views · 22.5K likes · 387 comments · Jan 2025
  5. 5 2Pac - Hood Boyz ft. 50 Cent, Akon, Nipsey Hussle, Mozzy, YG | 2024 1.2M views · 17K likes · 355 comments · Aug 2024
  6. 6 2Pac - Love Hurts (2024) 1M views · 12.2K likes · 284 comments · Oct 2024
  7. 7 2Pac - Broken Love (2025) 938.8K views · 14.9K likes · 364 comments · Feb 2025

💡 Facts

🗓️Joined YouTube in 2016 — 10 years ago.
🏆Ranked #3,291 among all influencers on SocialDB.
🎯Top Hip Hop Music influencer — #30 in the niche.
👁️Averages 354.8K views per video.
📤Posts about 0.4× per week.
🏅Earned the Gold Play Button for passing 1M subscribers.
📍Based in United States.

💚 Brand affinity

Estimated

Brands Thug Theory's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Fiverr AG1 Adam Clark Nebula Shopify HoodHeatDjs Ballantine Lalas Kartel Route inc

About

Thug Theory - Music Producer for 90s Hip Hop & Rap. We support Old School Rap & Hip Hop Music. Support Old School Music! #ThugTheory #ThugLifeMusic

📸 Gallery

Frequently asked questions

How much does Thug Theory charge for a sponsorship?
Thug Theory hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Thug Theory for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Thug Theory, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does Thug Theory have?
Thug Theory has 2,600,000 subscribers on YouTube.

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