TheUrbanPrepper ✓

YouTube @theurbanprepper Lifestyle (sociology) 📍 United States

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Subscribers

327K

🔥 Buzz rank

#99,288 ▲7819

Total Views

39.67M

Videos

663

Channel age

15 yrs

Est. monthly earnings

$1.1K – $2K

📊 Content format · share of recent views

▶️ 92%

⚡ Shorts 8% · ▶️ Long-form 92% — brands place & price integrations differently across the two.

How we estimate

~296.5K recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 8% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $12.6K – $24.4K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

459.2K views Power Outage Prep Tested in the Snow | Jackery Explorer 5000 Plus

395.5K views Offline Survival Knowledge When the Internet Is Gone | Prepper Disk

290.7K views Knowledge Is A Prep | Prepper Disk

269.3K views How To Stay Cool During a Summer Power Outage | Jackery HomePower 3600 Pro Max

▶️ Featured Video

459.2K views

📈 Performance

Typical video

5K–14.2K views

Median 7.3K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

2.4× / week

Most active on Sundays — consistent output keeps an engaged, sponsor-ready audience.

28.9K

Avg views / video

674

Avg likes

Avg comments

2.59%

Engagement rate

2.4

Uploads / week

59.8K

Lifetime avg / video

121

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2011 — 15 years ago.

🏆Ranked #3,717 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #609 in the niche.

👁️Averages 28.9K views per video.

📤Posts about 2.4× per week.

💬2.59% engagement rate.

📱8% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

76/100 Good

Est. 85% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 9% of subscribers watch each video.
2.59% engagement — around average for this size.

Est. authentic audience

85%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 26% Female 74%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands TheUrbanPrepper's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

Surfshark

BetterHelp

Nebula

Incogni

Genshin Impact

Saily

Audible

About

Urban preparedness for real city life. I create family-friendly videos focused on power outages, home readiness, food and water basics, and practical gear I actually use. My content is designed for people living and working in modern cities, not remote wilderness settings. With a background in software engineering, I approach preparedness through planning, organization, and real-world testing. Kits and systems are treated like open-source projects viewers can adapt. 📘 Get my "100 Preps Every Urban Family Should Have" field guide: https://theurbanprepper.com/100preps Business Inquiries: I work with brands aligned with urban emergency preparedness, including power solutions, emergency gear, medical, food/water, and everyday carry. Due to volume, I cannot respond to all inquiries. Want to support the channel directly? https://youtube.com/@TheUrbanPrepper/join As an Amazon Associate, I earn from qualifying purchases.