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YouTube @theverge Lifestyle (sociology) 📍 United States

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Subscribers

3.51M

🔥 Buzz rank

#85,978 ▼44004

Total Views

1.14B

Videos

6.2K

Channel age

19 yrs

Est. monthly earnings

$4.9K – $9.4K

3.97M total audience across 2 platforms

YouTube · 3.51M TikTok · 460.2K

📊 Content format · share of recent views

⚡ 15%

▶️ 85%

⚡ Shorts 15% · ▶️ Long-form 85% — brands place & price integrations differently across the two.

How we estimate

~1.5M recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 15% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $58.6K – $113.1K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

676.6K views Apple announces macOS 27 Golden Gate

269.3K views Apple WWDC 2026 keynote in 25 minutes

117.5K views The Steam Machine is here

97.7K views The future of Uber Advertising?

▶️ Featured Video

269.3K views

📈 Performance

Typical video

7.5K–20.6K views

Median 12.5K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

18.2× / week

Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.

19.2K

Avg views / video

465

Avg likes

Avg comments

2.61%

Engagement rate

18.2

Uploads / week

184.2K

Lifetime avg / video

326

Views / subscriber

15%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2006 — 19 years ago.

🏆Ranked #560 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #65 in the niche.

👁️Averages 19.2K views per video.

📤Posts about 18.2× per week.

💬2.61% engagement rate.

📱15% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

54/100 Fair

Est. 72% real, active audience · Medium fake-follower risk.
Low view-through (~0.5%) — many subscribers don't watch, a sign of an inactive or inflated audience.
2.61% engagement — above the ~2% typical for this size.

Est. authentic audience

72%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 23% Female 77%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands The Verge's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Shopify

Epidemic Sound

Nebula

Surfshark

Incogni

Audible

Genshin Impact

About

Welcome to the YouTube channel for TheVerge.com, a team of journalists that examines how technology will change life in the future. Subscribe for explainers, product reviews, technology news, and more.

Editorial Director: Kevin McShane
Supervising Producers: Victoria Barrios, Travis Larchuk
Video Director: Owen Grove
Senior Producer: Andru Marino
Editor: Brandon Kieffer
Senior Audio Engineer: Erick Gomez
Art Director: Alex Parkin
Engagement: Denise Cervantes