The Shmuseum

The Shmuseum ✓

YouTube @theshmuseum Lifestyle (sociology) 📍 United Kingdom
Visit YouTube 💰 Sponsor The Shmuseum 🤝 Collab with The Shmuseum 🎤 Book Event Appearance ⚔ Compare ☆ Watch Own this channel?
Subscribers
224K
Total Views
47.18M
Videos
418
Channel age
5 yrs
Est. monthly earnings
$8.3K – $16.1K
How we estimate
~2.17M recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a GB audience. Yearly ≈ $100.1K – $193.1K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

My NEW AMG JOURNEY STARTS HERE!243.8K views My NEW AMG JOURNEY STARTS HERE! BUILDING A DREAM CAR with HWA!212.6K views BUILDING A DREAM CAR with HWA! FINALLY A GOOD LOOKING NEW CAR! First Drive in the Audi RS5 (Should I Buy One?)209.8K views FINALLY A GOOD LOOKING NEW CAR! First Drive in the Audi RS5 (Should I Buy One?) PICKING UP A NEW PORSCHE!208.8K views PICKING UP A NEW PORSCHE!

▶️ Featured Video

243.8K views

📈 Performance

Typical video
96.9K–150.3K views
Median 119.9K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
3.9× / week
Most active on Thursdays — consistent output keeps an engaged, sponsor-ready audience.
129.1K
Avg views / video
4.9K
Avg likes
426
Avg comments
4.11%
Engagement rate
3.9
Uploads / week
112.9K
Lifetime avg / video
211
Views / subscriber
0%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2020 — 5 years ago.
🏆Ranked #3,460 among all influencers on SocialDB.
🎯Top Lifestyle (sociology) influencer — #581 in the niche.
👁️Averages 129.1K views per video.
📤Posts about 3.9× per week.
💬4.11% engagement rate.
🏅Earned the Silver Play Button for passing 100K subscribers.
📍Based in United Kingdom.

🛡️ Audience credibility

90/100 Excellent
  • Est. 93% real, active audience · Low fake-follower risk.
  • Healthy view-through — roughly 58% of subscribers watch each video.
  • 4.11% engagement — above the ~3.5% typical for this size.
Est. authentic audience
93%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 20% Female 80%
Age · peak 25-34
13-1710%
18-2429%
25-3433%
35-4418%
45+10%
Top geographies
  • United Kingdom44%
  • United States18%
  • Ireland5%
  • Australia5%
  • Canada4%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands The Shmuseum's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate Keeps Patreon Shopify Epidemic Sound Surfshark Incogni Nebula Genshin Impact Audible

About

The home of Shmee150 and the Shmeemobiles!

📸 Gallery

My DREAM TOW RIG is Ready! G63 Squared Fully Operational THE SUPERCAR BEATER! My Daily EV is FAST FULL ACCESS! Racing Like Never Before WE'RE FINALLY FINISHED! The Dream Driveway Taking Shape GOING OLD SCHOOL! Hunting Hypercars with My Ferrari 12CIlindri THIS IS HAPPENING! Huge Progress to the Dream Driveway THE BIG TOYS ARE HERE! We Called in Some Help HUGE DELIVERY DAY! My Driveway Transformation Starts NOW

Recent videos

My DREAM TOW RIG is Ready! G63 Squared Fully Operational
43.3K views · 1 day ago
THE SUPERCAR BEATER! My Daily EV is FAST
55.6K views · 3 days ago
FULL ACCESS! Racing Like Never Before
67.9K views · 5 days ago
WE'RE FINALLY FINISHED! The Dream Driveway Taking Shape
119.5K views · 7 days ago
GOING OLD SCHOOL! Hunting Hypercars with My Ferrari 12CIlindri
109.2K views · 9 days ago
THIS IS HAPPENING! Huge Progress to the Dream Driveway
98.8K views · 11 days ago
THE BIG TOYS ARE HERE! We Called in Some Help
83.9K views · 13 days ago
HUGE DELIVERY DAY! My Driveway Transformation Starts NOW
118.8K views · 14 days ago
The END IS IN SIGHT! My Wife's Dream Dressing Room is Nearly Finished
78.8K views · 16 days ago
LIGHTING Up Our DRESSING ROOM! Full IKEA PAX Oversidan Install
76.3K views · 18 days ago
BYE BYE OLD FENCE! Back in Action for the Driveway
85.3K views · 20 days ago
Many Hands Make LIGHT WORK! This Project is on the Home Stretch
92K views · 22 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Machine Learning Street Talk Machine Learning Street Talk 62% Anzsy's toy videos Anzsy's toy videos 61% Skin Cupid Skin Cupid 59% Raspberry Pi Raspberry Pi 59% Geek Gaming Scenics Geek Gaming Scenics 58% Backpacking Bananas Backpacking Bananas 55%

More like this

Find more →
YouTube
Skin Cupid
Skin Cupid ✓
@skincupid
227K Subscribers
YouTube
Machine Learning Street Talk
Machine Learning Street Talk ✓
@machinelearningstreettalk
217K Subscribers
YouTube
Backpacking Bananas
Backpacking Bananas ✓
@backpackingbananas
215K Subscribers
YouTube
Geek Gaming Scenics
Geek Gaming Scenics ✓
@geekgamingscenics
198K Subscribers
YouTube
Raspberry Pi
Raspberry Pi ✓
@raspberrypi
180K Subscribers
YouTube
Anzsy's toy videos
Anzsy's toy videos ✓
@anzsyvideoskidstoys
175K Subscribers

✉ Message The Shmuseum

Reaching out to influencers is a Pro feature. Upgrade to message any influencer directly — perfect for brands and agencies booking sponsorships.

  • ✓ Message any influencer from their listing
  • ✓ The influencer gets notified by email
  • ✓ Manage every conversation in one inbox
See Pro $9.95/mo →

Already Pro? Log in.

🎤 Event / appearance with The Shmuseum

Booking an event / appearance is a Pro feature. Upgrade to book The Shmuseum for an in-person or virtual appearance — payment held safely in escrow until the event is done.

  • ✓ Book them for events, livestreams, panels & more
  • ✓ The Shmuseum gets notified by email
  • ✓ Fee held in escrow, released after the appearance
See Pro $9.95/mo →

Already Pro? Log in.