The Modern Singhs✓

YouTube @themodernsinghs Entertainment 📍 New Zealand

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🔄 Data last refreshed 14 hours ago

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Make a deal with The Modern Singhs

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Subscribers

1.7M

🔥 Buzz rank

#107,754 ▼276

Total Views

776.4M

Videos

1.5K

Channel age

7 yrs

Est. monthly earnings

$2.1K – $4.1K

🧰 Free analysis for The Modern Singhs

🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

📊 Content format · share of recent views

⚡ 57%

▶️ 43%

⚡ Shorts 57% · ▶️ Long-form 43% — brands place & price integrations differently across the two.

How we estimate

~1.85M recent monthly views × an estimated ad RPM of $2.58–$4.97 per 1,000 views — adjusted for Entertainment content and a NZ audience. About 57% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $25.1K – $49K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

410.3K views Nani Ji can finally enjoy the drama also 😜 #hindisong #india #funny

355.2K views PARENTS FINALLY BACK FROM INDIA! 🇮🇳 ❤️Emotional Reunion 😭

318.9K views Happy Birthday To Me 🎂 #birthday #celebration #trending

316.3K views Saj Dhaj Ke Trending Dance Reel #india #hindisong #trending

▶️ Featured Video

355.2K views

🎯 Reach quality

Subscriber activation · Solid

5.6%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-82%

Recent videos average 95.2K vs an all-time 530K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

38.1K–103.4K views

Median 65.6K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

4.5× / week

Most active on Sundays — consistent output keeps an engaged, sponsor-ready audience.

95.2K

Avg views / video

1.8K

Avg likes

Avg comments

1.96%

Engagement rate

4.5

Uploads / week

530K

Lifetime avg / video

457

Views / subscriber

57%

Shorts (recent views)

11m 54s

Typical video length

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2019 — 7 years ago.

🏆Ranked #1,978 among all influencers on SocialDB.

🎯Top Entertainment influencer — #248 in the niche.

👁️Averages 95.2K views per video.

📤Posts about 4.5× per week.

💬1.96% engagement rate.

📱57% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

81/100

Excellent Credibility score

92%

Real Real audience

Low Fake-follower risk

High Data confidence

Est. 92% real, active audience · Low fake-follower risk.
Engagement (~5.6% of subscribers watch each video) is around typical for YouTube.
Verified account.
Established account (7+ years old).
1.96% engagement — around average for this size on YouTube.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 48% Female 52%

Age · peak 25-34

13-1710%

18-2429%

25-3433%

35-4418%

45+10%

Top geographies

New Zealand52%
United States14%
United Kingdom6%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands The Modern Singhs's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Robinhood

Epidemic Sound

AG1

Incogni

Genshin Impact

NordVPN

BetterHelp

Surfshark

Raycon

About

Sat Shri Akal, Hello, and Welcome to our Channel – The Modern Singhs! We are an interracial couple – Money, from Ludhiana (Bowani Pind), India, and Abbey, from Bellshill, Scotland. We first met in New Zealand while working together at a retail store, and our love story soon led to two beautiful weddings – one European style on 06/12/2018 and one Punjabi Sikh style on 14/12/2018. Our family grew when we were blessed with our little boy Noah Inder William Singh on 20 April 2020. His middle names, Inder and William, are in honour of his two great-grandfathers from each side of the family, who are no longer with us. On 24 February 2022, our hearts grew even fuller with the arrival of our baby girl Hazel Pari Singh. Pari means Angel in Punjabi – and she is truly daddy’s little angel. 💛 Our Mission: Bringing Families Together #TheModernSinghs