The Independent

The Independent ✓

YouTube @theindependent Knowledge 📍 United Kingdom
Visit YouTube 💰 Sponsor The Independent 🤝 Collab with The Independent 🎤 Book Event Appearance ⚔ Compare ☆ Watch Own this channel?
Subscribers
1.27M
🔥 Buzz rank
#86,351 ▼44067
Total Views
908.14M
Videos
41K
Channel age
19 yrs
Est. monthly earnings
$29.2K – $56.2K
📊 Content format · share of recent views
6%
▶️ 94%
⚡ Shorts 6%  ·  ▶️ Long-form 94% — brands place & price integrations differently across the two.
How we estimate
~6.32M recent monthly views × an estimated ad RPM of $4.90–$9.45 per 1,000 views — adjusted for Knowledge content and a GB audience. About 6% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $349.9K – $674.9K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

Manson murders 'were linked to CIA mind control experiments', Congress told272.4K views Manson murders 'were linked to CIA mind control experiments', Congress told What's gone wrong with Trump's empty Great American State Fair?205K views What's gone wrong with Trump's empty Great American State Fair? Albanians tear down construction site in on-going protests over Kushner-backed private island97.3K views Albanians tear down construction site in on-going protests over Kushner-backed private island Trump challenged over claims paint peeling off Reflecting Pool is due to sabotage91K views Trump challenged over claims paint peeling off Reflecting Pool is due to sabotage

▶️ Featured Video

272.4K views

📈 Performance

Typical video
1.2K–15.2K views
Median 3.4K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
56.6× / week
Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.
26.1K
Avg views / video
537
Avg likes
236
Avg comments
2.97%
Engagement rate
56.6
Uploads / week
22.1K
Lifetime avg / video
715
Views / subscriber
6%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2006 — 19 years ago.
🏆Ranked #1,307 among all influencers on SocialDB.
🎯Top Knowledge influencer — #62 in the niche.
👁️Averages 26.1K views per video.
📤Posts about 56.6× per week.
💬2.97% engagement rate.
📱6% of recent uploads are Shorts.
🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

78/100 Good
  • Est. 86% real, active audience · Low fake-follower risk.
  • 2.97% engagement — above the ~2% typical for this size.
Est. authentic audience
86%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 52% Female 48%
Age · peak 18-24
13-178%
18-2432%
25-3431%
35-4416%
45+13%
Top geographies
  • United Kingdom44%
  • United States18%
  • Ireland5%
  • Australia5%
  • Canada4%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands The Independent's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Nebula Amazon Affiliate Patreon Coinbase Robinhood Shopify Brilliant Incogni NordVPN

About

The Independent is the world’s most free-thinking newsbrand, providing global news, commentary and analysis for the independently-minded.

📸 Gallery

Global Sumud Flotilla vessels enroute to Gaza Live: Trump celebrates the United States' 250th anniversary Global Sumud Flotilla vessels enroute to Gaza Trump slams communism in Mount Rushmore speech marking America’s 250th birthday Neil Kinnock: Britain must rejoin the EU — it’s the patriotic thing to do Neil Kinnock: Britain must rejoin the EU – it’s the patriotic thing to do Taylor Swift and Travis Kelce officially tie the knot in Madison Square Garden Four-month-old baby rescued from hot car in Texas

Recent videos

Global Sumud Flotilla vessels enroute to Gaza
372 views · 23 hours ago
Live: Trump celebrates the United States' 250th anniversary
3.3K views · 23 hours ago
Global Sumud Flotilla vessels enroute to Gaza
0 views · 23 hours ago
Trump slams communism in Mount Rushmore speech marking America’s 250th birthday
23.5K views · 1 day ago
Neil Kinnock: Britain must rejoin the EU — it’s the patriotic thing to do
2.3K views · 1 day ago
Neil Kinnock: Britain must rejoin the EU – it’s the patriotic thing to do
1.4K views · 1 day ago
Taylor Swift and Travis Kelce officially tie the knot in Madison Square Garden
1.3K views · 1 day ago
Four-month-old baby rescued from hot car in Texas
385 views · 2 days ago
Mamdani rebukes Trump's anti-immigrant agenda in address for America's 250th birthday
5.5K views · 2 days ago
In The Room: Has Nigel Farage lost his Midas touch?
2.1K views · 2 days ago
Moment Venezuela earthquake survivor is pulled out of rubble after eight days trapped
29.3K views · 2 days ago
Monaco assassination attempt suspect is Ukrainian woman who dressed up as a man
7.1K views · 2 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Journal - History Documentaries Journal - History Documentaries 59% Physics Explained Physics Explained 57% Dr. Becky Dr. Becky 55% The Royal Institution The Royal Institution 55% Bicen Maths Bicen Maths 55% Storytime Hullabaloo Hi Storytime Hullabaloo Hi 55%

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