The Compound ✓

YouTube @thecompoundnews Business 📍 United States

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Subscribers

240K

Total Views

48.41M

Videos

2.2K

Channel age

8 yrs

Est. monthly earnings

$8K – $15.4K

📊 Content format · share of recent views

▶️ 93%

⚡ Shorts 7% · ▶️ Long-form 93% — brands place & price integrations differently across the two.

How we estimate

~937.2K recent monthly views × an estimated ad RPM of $9.10–$17.55 per 1,000 views — adjusted for Business content and a US audience. About 7% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $95.7K – $184.6K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

54.3K views The World You Knew Is Never Coming Back | TCAF 247

47.7K views Too Early to Get Off the Wave | TCAF 248

45.1K views It’s Almost Midnight | WAYT?

43.7K views How to Bet on the OpenAI IPO | WAYT?

▶️ Featured Video

54.3K views

📈 Performance

Typical video

3.4K–17.8K views

Median 5.9K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

17.2× / week

Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.

12.7K

Avg views / video

316

Avg likes

Avg comments

2.77%

Engagement rate

17.2

Uploads / week

21.7K

Lifetime avg / video

202

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2018 — 8 years ago.

🏆Ranked #3,474 among all influencers on SocialDB.

🎯Top Business influencer — #7 in the niche.

👁️Averages 12.7K views per video.

📤Posts about 17.2× per week.

💬2.77% engagement rate.

📱7% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

64/100 Good

Est. 78% real, active audience · Medium fake-follower risk.
2.77% engagement — around average for this size.

Est. authentic audience

78%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 68% Female 32%

Age · peak 25-34

13-172%

18-2425%

25-3429%

35-4425%

45+19%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands The Compound's audience is most likely to respond to — from detected sponsorships in this niche.

Betterment Advisor Solutions

Robinhood

DBMF

WisdomTree

VanEck

Keeps

Public

Nuveen

Neuberger Explore NBSD

Franklin Templeton

About

The Compound brings you the latest in business, investing, economics, finance, and much more! Michael Batnick, Downtown Josh Brown, Barry Ritholtz, Ben Carlson, and the rest of the gang upload new videos weekly!

Check out The Compound shop: https://www.idontshop.com

Learn more about Ritholtz Wealth: http://ritholtzwealth.com

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Nothing we're doing here should be considered one on one financial advice. We are here to educate and invite you into the conversation. See our disclosures here:
https://ritholtzwealth.com/podcast-youtube-disclosures/