the chess nerd ✓ ✓ Claimed

YouTube @thechessnerd Hobby 📍 Canada

Visit YouTube 💰 Sponsor the chess nerd 🤝 Collab with the chess nerd 🎤 Book Event Appearance ⚔ Compare ☆ Watch

Subscribers

228K

🔥 Buzz rank

#99,765 ▲7706

Total Views

173.38M

Videos

1.6K

Channel age

13 yrs

Est. monthly earnings

$150 – $302

258.4K total audience across 2 platforms

YouTube · 228K Twitch · 30.4K

📊 Content format · share of recent views

⚡ 83%

▶️ 17%

⚡ Shorts 83% · ▶️ Long-form 17% — brands place & price integrations differently across the two.

How we estimate

~326.3K recent monthly views × an estimated ad RPM of $2.45–$4.73 per 1,000 views — adjusted for Hobby content and a CA audience. About 83% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $1.8K – $3.6K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

430.5K views What is going on??

138.7K views Anish Giri: “Chess Mafia is dead”

117.8K views Why is this brilliant 🤔

92.4K views 30 Minutes for THIS Move

▶️ Featured Video

31.5K views

📈 Performance

Typical video

9.4K–22.8K views

Median 14.4K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

3.3× / week

Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.

23K

Avg views / video

490

Avg likes

Avg comments

2.28%

Engagement rate

3.3

Uploads / week

108.8K

Lifetime avg / video

760

Views / subscriber

83%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2012 — 13 years ago.

🏆Ranked #4,309 among all influencers on SocialDB.

🎯Top Hobby influencer — #149 in the niche.

👁️Averages 23K views per video.

📤Posts about 3.3× per week.

💬2.28% engagement rate.

🚀Gained 1K subscribers in the last 7 days.

📱83% of recent uploads are Shorts.

🛡️ Audience credibility

76/100 Good

Est. 85% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 10% of subscribers watch each video.
2.28% engagement — around average for this size.

Est. authentic audience

85%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 51% Female 49%

Age · peak 25-34

13-179%

18-2428%

25-3432%

35-4417%

45+14%

Top geographies

Canada43%
United States26%
United Kingdom6%
India4%
Australia3%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands the chess nerd's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Epidemic Sound

Shopify

Skillshare

Squarespace

BetterHelp

Surfshark

CHC Navigation

Audible

Thermalright

About

Hey, I’m Zachary but please call me Zach! I do anything and everything that has to do with chess and make my analysis comprehensible for all levels! I love cultures and countries from all around the world 🌍 Please drop your country in any recent video!! Entertainment and Education at its finest of mixtures is why I make chess videos. I want to provide you with as much of my knowledge as I possibly can. I am infinitely passionate about this invaluable 1,500 year old game that continues to surprise me 18 years in and counting. All content is made with love and if you feel like it, please consider subscribing for more videos and to help me start getting to the next goal: 300,000 subs :) Thank you and please drop a comment in any video introducing yourself and I will do the same! Sincerely, thechessnerd P.S. If you like what you see, a lot of my clips and videos come from my Twitch - I'm thechessnerdlive on there and I stream 6 times a week! https://www.twitch.tv/thechessnerdlive