T.C. Johnstone ✓

YouTube @tcjohnstone Lifestyle (sociology) 📍 United States

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Subscribers

1.7K

🔥 Buzz rank

#44,559 ▲2863

Total Views

484.8K

Videos

658

Channel age

19 yrs

Est. monthly earnings

$2 – $4

📊 Content format · share of recent views

⚡ 99%

⚡ Shorts 99% · ▶️ Long-form 1% — brands place & price integrations differently across the two.

How we estimate

~18.4K recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 99% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $24 – $48. Excludes sponsorships, memberships & merch. Full methodology →

Known for

993 views Filmmakers, Film Festivals & Controversial Topics Explained #shorts

901 views Documentary Filmmakers: Making Movies You Care About #shorts

887 views Documentary Filmmaking: The REAL Funding Struggles #shorts

849 views Indie Film Expectations: From Neighborhood to Sundance #shorts

▶️ Featured Video

993 views

📈 Performance

Typical video

69–591 views

Median 184 — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

13.4× / week

Most active on Thursdays — consistent output keeps an engaged, sponsor-ready audience.

321

Avg views / video

Avg likes

Avg comments

0.74%

Engagement rate

13.4

Uploads / week

737

Lifetime avg / video

292

Views / subscriber

99%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2006 — 19 years ago.

🏆Ranked #18,028 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #4,055 in the niche.

👁️Averages 321 views per video.

📤Posts about 13.4× per week.

💬0.74% engagement rate.

🚀Gained 10 subscribers in the last 7 days.

📱99% of recent uploads are Shorts.

🛡️ Audience credibility

56/100 Fair

Est. 73% real, active audience · Medium fake-follower risk.
Healthy view-through — roughly 19% of subscribers watch each video.
0.74% engagement — below the ~5% typical for this size.

Est. authentic audience

73%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 18% Female 82%

Age · peak 25-34

13-179%

18-2428%

25-3432%

35-4417%

45+14%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands T.C. Johnstone's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

Incogni

Surfshark

Nebula

Audible

Genshin Impact

BetterHelp

Saily

About

T.C. Johnstone is a impact documentary film director/producer. He has produced and directed multiple features and short documentaries including "IN THE DIRT" and the award winning film “Rising From Ashes” executive produced by Oscar winning actor Forest Whitaker. The film won 19 film festivals, received US and international distribution and was a catalyst for the creation of the Rising From Ashes Foundation which continues to support the work of peace and reconciliation. He is also the founder of the Gratis 7 Media Group Foundation which produces films designed to create measurable change in 5 specific areas; reconciliation, equipping servant leaders, assisting the poor, caring for the sick, and educating the next generation. Our goal with this channel is to provide tools for documentary filmmakers who want to tell purpose driven stories that lead to hope. If you like this channel we hope you will subscribe and tell a friend. Enjoy!