Supercar Driver ✓

YouTube @supercar.driver Vehicle 📍 United Kingdom

Visit YouTube 💰 Sponsor Supercar Driver 🤝 Collab with Supercar Driver 🎤 Book Event Appearance ⚔ Compare ☆ Watch Own this channel?

Subscribers

232K

Total Views

78.17M

Videos

616

Channel age

16 yrs

Est. monthly earnings

$252 – $488

📊 Content format · share of recent views

⚡ 50%

▶️ 50%

⚡ Shorts 50% · ▶️ Long-form 50% — brands place & price integrations differently across the two.

How we estimate

~118.1K recent monthly views × an estimated ad RPM of $4.20–$8.10 per 1,000 views — adjusted for Vehicle content and a GB audience. About 50% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $3K – $5.9K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

54.6K views The best surprise? He thought we were coming in the 430 Scuderia 🥹 #prom #LaFerrari

52.7K views 18 Special Ferraris Drive To Monaco | F40, F50, TDF & More | Supercar Driver 4K

29.8K views 1000 Miles of Spain: You Come Here For A Holiday. We Come Here To Drive | Supercar Driver 4K

28.1K views What If Porsche Built a Road-Legal 991 RSR? | Talos 911 RT Review | Supercar Driver 4K

▶️ Featured Video

52.7K views

📈 Performance

Typical video

2.5K–9.2K views

Median 4.2K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

2.8× / week

Most active on Thursdays — consistent output keeps an engaged, sponsor-ready audience.

9.9K

Avg views / video

308

Avg likes

Avg comments

3.42%

Engagement rate

2.8

Uploads / week

126.9K

Lifetime avg / video

337

Views / subscriber

50%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2010 — 16 years ago.

🏆Ranked #4,005 among all influencers on SocialDB.

🎯Top Vehicle influencer — #62 in the niche.

👁️Averages 9.9K views per video.

📤Posts about 2.8× per week.

💬3.42% engagement rate.

📱50% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

64/100 Good

Est. 78% real, active audience · Medium fake-follower risk.
3.42% engagement — around average for this size.

Est. authentic audience

78%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 79% Female 21%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

United Kingdom44%
United States18%
Ireland5%
Australia5%
Canada4%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Supercar Driver's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

and features an

Surfshark

Epidemic Sound

Shopify

Incogni

BetterHelp

CBoysTV Void where

Audible

Holzkern 16

About

Welcome to the Supercar Driver YouTube Channel

This is the home of Supercar Driver, the UK’s leading members’ club for supercar owners. Our mission? To bring you epic, beautifully shot content that celebrates the cars we love.

We take the time to create unique films about cars we’ve chosen — not to chase viewing figures, but because we love them and believe they’re worth sharing.

2025 marks 15 years since Supercar Driver was formed, and this year is all about nostalgia. From legendary classics to modern masterpieces, we’ll celebrate the cars that defined eras and created unforgettable memories. With a growing team of talented presenters, we’re excited to take you on this journey with us.

Want to experience more? Visit our website to learn about Supercar Driver, unlock exclusive membership benefits, and discover Your Reason To Drive.

This channel isn’t just about cars — it’s about passion, nostalgia, and the stories that drive us.