SULTAAN
🤝

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🔒 Paid proposals held safely in escrow — released only when the work's approved.

Subscribers
1.42M
🔥 Buzz rank
#98,171 ▲8067
Total Views
529.42M
Videos
169
Channel age
11 yrs
Est. monthly earnings
$4.5K – $8.6K
📊 Content format · share of recent views
4%
▶️ 96%
⚡ Shorts 4%  ·  ▶️ Long-form 96% — brands place & price integrations differently across the two.
How we estimate
~2.66M recent monthly views × an estimated ad RPM of $1.75–$3.38 per 1,000 views — adjusted for Electronic Music content and a CA audience. About 4% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $53.7K – $103.6K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

▶️ Featured Video

15.72M views
We Don't Play - Sultaan X Big Ghuman X Jay Trak ( Official Music Video )

🎯 Reach quality

Subscriber activation · Exceptional
126.2%
Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.
Recent vs all-time
-43%
Recent videos average 1.79M vs an all-time 3.13M/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video
99.5K–1.49M views
Median 293.3K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
0.4× / week
Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.
1.79M
Avg views / video
19.6K
Avg likes
493
Avg comments
1.12%
Engagement rate
0.4
Uploads / week
3.13M
Lifetime avg / video
373
Views / subscriber
4%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2014 — 11 years ago.
🏆Ranked #1,871 among all influencers on SocialDB.
🎯Top Electronic Music influencer — #10 in the niche.
👁️Averages 1.79M views per video.
📤Posts about 0.4× per week.
💬1.12% engagement rate.
📱4% of recent uploads are Shorts.
🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

82/100 Excellent
  • Est. 89% real, active audience · Low fake-follower risk.
  • Verified account.
  • Established account (11+ years old).
  • 1.12% engagement — around average for this size.
Est. authentic audience
89%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 48% Female 52%
Age · peak 25-34
13-1710%
18-2429%
25-3433%
35-4418%
45+10%
Top geographies
  • Canada43%
  • United States26%
  • United Kingdom6%
  • India4%
  • Australia3%
Likely interests
MusicConcertsEntertainment

💚 Brand affinity

Estimated

Brands SULTAAN's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Audible Shopify Genshin Impact Nebula AG1

About

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