Splink

Splink

YouTube @yosplink Lifestyle (sociology)
Subscribers
257K
🔥 Buzz rank
#982 NEW
Total Views
94.03M
Videos
814
Channel age
12 yrs
Est. monthly earnings
$6.5K – $12.7K
📊 Content format · share of recent views
⚡ 47%
▶️ 53%
⚡ Shorts 47%  ·  ▶️ Long-form 53% — brands place & price integrations differently across the two.
How we estimate
~4.88M recent monthly views × an estimated ad RPM of $2.51–$4.83 per 1,000 views — adjusted for Lifestyle (sociology) content. About 47% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $78.3K – $152.3K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

▶️ Featured Video

148.6K views

📈 Performance

Typical video
16.8K–38.7K views
Median 25.4K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
19× / week
Most active on Tuesdays — consistent output keeps an engaged, sponsor-ready audience.
59.8K
Avg views / video
1.6K
Avg likes
143
Avg comments
2.84%
Engagement rate
19
Uploads / week
115.5K
Lifetime avg / video
366
Views / subscriber
47%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2013 — 12 years ago.
🏆Ranked #3,367 among all influencers on SocialDB.
🎯Top Lifestyle (sociology) influencer — #561 in the niche.
👁️Averages 59.8K views per video.
📤Posts about 19× per week.
💬2.84% engagement rate.
🚀Gained 7K subscribers in the last 7 days.
📱47% of recent uploads are Shorts.

🛡️ Audience credibility

76/100 Good
  • Est. 85% real, active audience · Low fake-follower risk.
  • Healthy view-through — roughly 23% of subscribers watch each video.
  • 2.84% engagement — around average for this size.
Est. authentic audience
85%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 20% Female 80%
Age · peak 18-24
13-1711%
18-2430%
25-3429%
35-4419%
45+11%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Splink's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Amazon Affiliate Patreon Shopify Epidemic Sound Incogni Nebula Surfshark Genshin Impact Audible

About

LIVE EVERYDAY AT 12PM EST!

📸 Gallery

✉ Message Splink

Reaching out to influencers is a Pro feature. Upgrade to message any influencer directly — perfect for brands and agencies booking sponsorships.

See Pro $9.95/mo →

Already Pro? Log in.

🎤 Event / appearance with Splink

Booking an event / appearance is a Pro feature. Upgrade to book Splink for an in-person or virtual appearance — payment held safely in escrow until the event is done.

See Pro $9.95/mo →

Already Pro? Log in.