Sotheby's ✓

YouTube @sothebys Hobby 📍 United States

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Make a deal with Sotheby's

🔒 Paid proposals held safely in escrow — released only when the work's approved.

💰 Sponsorship Deal 🤝 Collab Deal 🎬 Hire for UGC 🎙️ Book Podcast 🎤 Book Event Appearance

Subscribers

340K

🔥 Buzz rank

#1,272 ▲11

Total Views

94.99M

Videos

3.8K

Channel age

16 yrs

Est. monthly earnings

$8.4K – $16.3K

How we estimate

~3.45M recent monthly views × an estimated ad RPM of $2.45–$4.73 per 1,000 views — adjusted for Hobby content and a US audience. Yearly ≈ $101.3K – $195.4K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

1.36M views A Secret Hidden for 250 Years: Inside the Mystery of a Rare Gold Cabinet #sothebys #antique #auction

388.8K views Who Is the Man In This 170-Year-Old Photo? How #sothebys Rediscovered a Misjudged Masterpiece

195.8K views A Secret Hidden for 250 Years: Inside the Mystery of a Rare Gold Cabinet | Sotheby’s

81.2K views Who Is the Man In This 170-Year-Old Photo? How Sotheby's Rediscovered a Misjudged Masterpiece

▶️ Featured Video

195.8K views

📈 Performance

Typical video

3.4K–15.2K views

Median 5.6K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

14.5× / week

Most active on Thursdays — consistent output keeps an engaged, sponsor-ready audience.

55.4K

Avg views / video

5.1K

Avg likes

Avg comments

9.4%

Engagement rate

14.5

Uploads / week

24.7K

Lifetime avg / video

279

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2010 — 16 years ago.

🏆Ranked #3,985 among all influencers on SocialDB.

🎯Top Hobby influencer — #128 in the niche.

👁️Averages 55.4K views per video.

📤Posts about 14.5× per week.

💬9.4% engagement rate.

🚀Gained 3K subscribers in the last 7 days.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

90/100 Excellent

Est. 93% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 16% of subscribers watch each video.
9.4% engagement — above the ~3.5% typical for this size.

Est. authentic audience

93%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 50% Female 50%

Age · peak 25-34

13-179%

18-2428%

25-3432%

35-4417%

45+14%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Sotheby's's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

CELINE

Ritz-Carlton Yacht Collection

Epidemic Sound

Squarespace

BetterHelp

Skillshare

Surfshark

AG1

About

Welcome to the official YouTube channel of Sotheby's, your gateway to original videos exploring the captivating world of auctions, fine and decorative arts, wine and spirits, jewelry, collectibles and other extraordinary treasures from the world’s premier destination at the intersection of art, luxury and culture. Join us as we unveil the stories behind stunning masterpieces, offer exclusive access into the art world, interview iconic guests and celebrate record-breaking sales across categories. Whether you're an avid collector, an art enthusiast or simply curious about the art market, subscribe to stay updated with our latest videos and immerse yourself in the extraordinary with Sotheby's. All of Sotheby’s pre-sale exhibitions and auctions are free and open to the public at our New York, London, Paris and Hong Kong locations. Visit our website for more information on visiting hours and open exhibits.