Smart Kicks ✓

YouTube @smartkicks Fashion 📍 India

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Subscribers

182K

Total Views

116.34M

Videos

1.1K

Channel age

6 yrs

Est. monthly earnings

$446 – $881

📊 Content format · share of recent views

⚡ 54%

▶️ 46%

⚡ Shorts 54% · ▶️ Long-form 46% — brands place & price integrations differently across the two.

How we estimate

~958.7K recent monthly views × an estimated ad RPM of $0.97–$1.86 per 1,000 views — adjusted for Fashion content and a IN audience. About 54% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $5.4K – $10.6K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

277K views Google FitBit Air 😱 Why and How to buy!

162.6K views ₹ 35k Orient watch. Got from Hong Kong #watches #hongkongshopping

110K views Sneaker Cashout Funny Skit 😂

93.9K views New Sneakers in ⭐ Got Delivery

▶️ Featured Video

26.6K views

📈 Performance

Typical video

9K–19.9K views

Median 12.5K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

7.2× / week

Most active on Saturdays — consistent output keeps an engaged, sponsor-ready audience.

31.1K

Avg views / video

1.2K

Avg likes

Avg comments

4.08%

Engagement rate

7.2

Uploads / week

106K

Lifetime avg / video

639

Views / subscriber

54%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2020 — 6 years ago.

🏆Ranked #3,921 among all influencers on SocialDB.

🎯Top Fashion influencer — #16 in the niche.

👁️Averages 31.1K views per video.

📤Posts about 7.2× per week.

💬4.08% engagement rate.

📱54% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

90/100 Excellent

Est. 93% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 17% of subscribers watch each video.
4.08% engagement — above the ~3.5% typical for this size.

Est. authentic audience

93%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 19% Female 81%

Age · peak 18-24

13-178%

18-2432%

25-3431%

35-4416%

45+13%

Top geographies

India58%
United States12%
United Kingdom5%
Pakistan4%
United Arab Emirates3%

Likely interests

FashionShoppingLifestyleBeauty

💚 Brand affinity

Estimated

Brands Smart Kicks's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Brooklinen SOCIAL LINKS

Caraway

thredUP

BetterHelp

About

SmartKicks is India’s leading sneaker YouTube channel and sneaker community, trusted by 150K+ subscribers and 185K+ followers on Instagram.

Led by Amit Pandey, a sneaker industry veteran with 18+ years of experience (ex-Reebok India), SmartKicks delivers sneaker reviews, latest sneaker drops in India, resale and buying guides, running shoe insights, homegrown Indian sneaker brands, and streetwear content.

If you’re into sneaker culture in India, hype drops, or smart sneaker buying—this is your home.

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