Slashed Beauty ✓

YouTube @slashedbeauty Lifestyle (sociology) 📍 United States

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🤝

Make a deal with Slashed Beauty

🔒 Paid proposals held safely in escrow — released only when the work's approved.

💰 Sponsorship Deal 🤝 Collab Deal 🎬 UGC Clip 🎙️ Book Podcast 🎤 Book Event Appearance

Subscribers

127K

🔥 Buzz rank

#100,748 ▲7425

Total Views

24M

Videos

984

Channel age

14 yrs

Est. monthly earnings

$148 – $285

📊 Content format · share of recent views

⚡ 28%

▶️ 72%

⚡ Shorts 28% · ▶️ Long-form 72% — brands place & price integrations differently across the two.

How we estimate

~52.9K recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 28% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $1.8K – $3.4K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

95K views Viral Makeup I Actually Hate… am I alone?? #viralmakeup

85.4K views The BEST Drugstore Lip Stain You Haven't Heard Of Yet! (wet n wild Perfect Pout Lip Liner Stain)

67.6K views UK vs. USA: Shopping for Drugstore Makeup 💄 🤯 #drugstoremakeup #drugstorebeauty #shopwithme

33.8K views Pillowtalk Lipstick Dupes at the Drugstore!! 💄 #makeupdupes #dupes #lipstick

▶️ Featured Video

85.4K views

📈 Performance

Typical video

5.3K–13K views

Median 7.5K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

0.9× / week

Most active on Saturdays — consistent output keeps an engaged, sponsor-ready audience.

14.2K

Avg views / video

604

Avg likes

Avg comments

4.82%

Engagement rate

0.9

Uploads / week

24.4K

Lifetime avg / video

189

Views / subscriber

28%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2012 — 14 years ago.

🏆Ranked #5,749 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #1,055 in the niche.

👁️Averages 14.2K views per video.

📤Posts about 0.9× per week.

💬4.82% engagement rate.

📱28% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

90/100 Excellent

Est. 93% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 11% of subscribers watch each video.
4.82% engagement — above the ~3.5% typical for this size.

Est. authentic audience

93%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 22% Female 78%

Age · peak 18-24

13-1711%

18-2430%

25-3429%

35-4419%

45+11%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Slashed Beauty's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

Surfshark

BetterHelp

Nebula

Incogni

Genshin Impact

Saily

Audible

About

Hey there! My name is Miranda and I'm the creator behind the blog and YouTube channel: Slashed Beauty. I'm dedicated to sharing the best drugstore makeup and skin care, and other budget beauty products. I'll let you know what's worth trying, while sharing tips and tutorials along the way. You don't need to break the bank to keep up with the latest trends! Once in a while, I'll also share some fashion and fitness favorites, too. Come join the Slashed Squad! Facebook: Slashed Beauty Instagram: slashedbeauty