ShiShen Cooking ✓

YouTube @shishenofficial Lifestyle (sociology) 📍 Hong Kong

⚔ Compare ☆ Watch Own this channel?

🤝

Make a deal with ShiShen Cooking

🔒 Paid proposals held safely in escrow — released only when the work's approved.

💰 Sponsorship Deal 🤝 Collab Deal 🎬 Hire for UGC 🎙️ Book Podcast 🎤 Book Event Appearance

Subscribers

1.22M

Total Views

914.65M

Videos

3.2K

Channel age

5 yrs

Est. monthly earnings

$1.1K – $2.8K

📊 Content format · share of recent views

⚡ 99%

⚡ Shorts 99% · ▶️ Long-form 1% — brands place & price integrations differently across the two.

How we estimate

~16.74M recent monthly views × an estimated ad RPM of $3.08–$5.94 per 1,000 views — adjusted for Lifestyle (sociology) content and a HK audience. About 99% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $12.8K – $33.3K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

2.28M views CAN ICE CREAM ALSO BE GRILLED?丨CHINESE FOOD EATING SHOW丨TIKTOK FUNNY VIDEOS

1M views Can't fall twice in the same place| Chinese Food Eating Show | Funny Mukbang ASMR

172.8K views Village Funny Mukbang | Special Food Challenge | Eating Fresh Aloe Vera #Shorts

107.8K views Summer food丨Chinese Food Eating Show丨TikTok Funny Videos

▶️ Featured Video

1M views

🎯 Reach quality

Subscriber activation · Strong

9.7%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-59%

Recent videos average 117.9K vs an all-time 286.7K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

8.9K–29.5K views

Median 18.1K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

33.1× / week

Most active on Saturdays — consistent output keeps an engaged, sponsor-ready audience.

117.9K

Avg views / video

702

Avg likes

Avg comments

0.6%

Engagement rate

33.1

Uploads / week

286.7K

Lifetime avg / video

750

Views / subscriber

99%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2021 — 5 years ago.

🏆Ranked #2,149 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #288 in the niche.

👁️Averages 117.9K views per video.

📤Posts about 33.1× per week.

💬0.6% engagement rate.

📱99% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

74/100 Good

Est. 84% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 10% of subscribers watch each video.
Verified account.
Established account (5+ years old).
0.6% engagement — below the ~2% typical for this size.

Est. authentic audience

84%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 25% Female 75%

Age · peak 25-34

13-179%

18-2428%

25-3432%

35-4417%

45+14%

Top geographies

Hong Kong52%
United States14%
United Kingdom6%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands ShiShen Cooking's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

Surfshark

Nebula

BetterHelp

Incogni

Audible

Genshin Impact

Saily

About

I am shishen from Shanxi, like to eat Spicy Grilled Food. 🍟🥩🍗🍻🍅🍰🌯🍇 ————————————————— 😋 Good at making food in the wild by frying, frying and grilling~ ————————————————————————————— Update 2 short videos every day Update 1 long video in 3 days ———————————————————————— [ShiShen Cooking] is my only official YouTube channel! 🙇‍ If you like my video, don't forget to subscribe and turn on the little bell! ~ 我是石神，喜欢吃奇怪的食物 🍟🥩🍗🍻🍅🍰🌯🍇 —————————————————— 😋擅长用煎、炸、烤的方式在野外制作美食~ ——————————————————————————— 每天更新2个短视频 3天更新1个长视频 ——————————————————————— 【ShiShen Cooking】是我本人在YouTube的唯一官方頻道！🙇‍ 如果你喜歡我的影片，不要忘記點擊訂閱，並且打開小鈴鐺哦！~