SHANE & LIANA ✓

YouTube @shanelianaloyal Lifestyle (sociology) 📍 United States

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Subscribers

2.37M

🔥 Buzz rank

#126 ▲1

Total Views

1.07B

Videos

2.6K

Channel age

6 yrs

Est. monthly earnings

$22.9K – $50.3K

📊 Content format · share of recent views

⚡ 97%

⚡ Shorts 97% · ▶️ Long-form 3% — brands place & price integrations differently across the two.

How we estimate

~146.37M recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 97% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $275K – $603.4K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

5.85M views She couldn’t wait 🤣❤️ #shorts #dance #family

5.68M views Mom! Can you send me 4 bucks #shorts

4.56M views Meet the family #shorts #family

3.61M views A lot can happen in 10 years ❤️ #shorts #family

📈 Performance

Typical video

175K–684.5K views

Median 337.6K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

26.4× / week

Most active on Saturdays — consistent output keeps an engaged, sponsor-ready audience.

1.29M

Avg views / video

16.8K

Avg likes

452

Avg comments

1.33%

Engagement rate

26.4

Uploads / week

417.9K

Lifetime avg / video

451

Views / subscriber

97%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2019 — 6 years ago.

🏆Ranked #840 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #100 in the niche.

👁️Averages 1.29M views per video.

📤Posts about 26.4× per week.

💬1.33% engagement rate.

🚀Gained 50K subscribers in the last 7 days.

📱97% of recent uploads are Shorts.

🛡️ Audience credibility

76/100 Good

Est. 85% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 55% of subscribers watch each video.
1.33% engagement — around average for this size.

Est. authentic audience

85%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 26% Female 74%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands SHANE & LIANA's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Amazon Affiliate

Patreon

Shopify

Epidemic Sound

Surfshark

Incogni

Nebula

Genshin Impact

Audible

About

Welcome to The Loyal Family — Shane, Liana, their daughters London and Scarlett, their son, and Loyal the dog. We’re a NYC-based family of entrepreneurs sharing honest, fun, and uplifting content that brings people together.
Channel overview
What we make: short films, vlogs, family challenges, motivational talks, pranks, cooking and family recipes and, lifestyle tips
Community: monthly giveaways, live Q&A every Friday night, and regular shout-outs to our supporters. We treat viewers like family — supportive, inclusive, and engaged.
Schedule: new videos every other day, plus a Friday night livestream. Subscribe and turn on notifications so you never miss an upload.
Why subscribe
Real-family moments, practical tips for young families and entrepreneurs, and feel-good entertainment.
Monthly giveaways and live interaction every Friday - we love hearing from you.
Join a warm, judgment-free community where everyone is appreciated and recognized.