PinoyHowTo ✓

YouTube @pinoyhowto Food

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Subscribers

542K

🔥 Buzz rank

#98,794 ▲7949

Total Views

62.32M

Videos

Channel age

18 yrs

Est. monthly earnings

$121 – $233

📊 Content format · share of recent views

13%

▶️ 87%

⚡ Shorts 13% · ▶️ Long-form 87% — brands place & price integrations differently across the two.

How we estimate

~67.6K recent monthly views × an estimated ad RPM of $2.05–$3.96 per 1,000 views — adjusted for Food content. About 13% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $1.5K – $2.8K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

16.1K views MUSHROOM FARMING: Fast Profit, Small Capital at MULTIPLE INCOME STREAMS!

8.4K views EMBUTIDO in 3 FLAVORS, 70K ang KITA?!

4.8K views How Running 2 Food Carts Made Him 6 Digits a Month

4.3K views ASADONG MATUA IN A JAR: Bahay lang pero NATIONWIDE clients!

▶️ Featured Video

16.1K views

📈 Performance

Typical video

509–2.1K views

Median 869 — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

8.8× / week

Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.

1.8K

Avg views / video

Avg likes

Avg comments

2.16%

Engagement rate

8.8

Uploads / week

61.8K

Lifetime avg / video

115

Views / subscriber

13%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2007 — 18 years ago.

🏆Ranked #3,051 among all influencers on SocialDB.

🎯Top Food influencer — #97 in the niche.

👁️Averages 1.8K views per video.

📤Posts about 8.8× per week.

💬2.16% engagement rate.

📱13% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

40/100 Low

Est. 64% real, active audience · High fake-follower risk.
Low view-through (~0.3%) — many subscribers don't watch, a sign of an inactive or inflated audience.
2.16% engagement — around average for this size.

Est. authentic audience

64%

Fake-follower risk

High

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 41% Female 59%

Age · peak 25-34

13-179%

18-2428%

25-3432%

35-4417%

45+14%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Likely interests

FoodCookingRecipesDining

💚 Brand affinity

Estimated

Brands PinoyHowTo's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Rocket Money

BetterHelp

AG1

Saily

Epidemic Sound

SeatGeek

DK P.O Box

Rosetta Stone

About

Food Business. Online Business. Home Based Business. Services Opportunities and Ideas for Filipinos and their Family. Inspire. Instruct. Succeed. New videos weekly. Want to be featured? Message us! 09171232117 FB: facebook.com/pinoyhowto