NBA✓ Add us as a preferred source on Google
🔄 Data last refreshed 4 days ago
🤝
Make a deal with NBA
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Subscribers
24.5M
Total Views
18.5B
Videos
79.9K
Channel age
20 yrs
Known for
▶️ Featured Video
390.3K views
📈 Growth momentum
Holding steadySubscribers · last 30 days
+100K +0.41%
A steady, established audience.
Last 7 days
+0
The most recent week — the freshest read on where subscriber growth is heading.
🎯 Reach quality
Subscriber activation
0.47%
Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.
Recent vs all-time
-50%
Recent videos average 116.3K vs an all-time 231.9K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.
Reach consistency · Consistent
57/100
How steady views are across recent videos (typically 16.5K–53.6K) — a predictable floor a sponsored video can count on.
📈 Performance
Typical video
16.5K–53.6K views
Median 28.5K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
24.3× / week
Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.
116.3K
Avg views / video
2.4K
Avg likes
101
Avg comments
24.3
Uploads / week
231.9K
Lifetime avg / video
756
Views / subscriber
69%
Shorts (recent views)
22m 36s
Typical video length
🗓️ Posting schedule
M
T
W
T
F
S
S
Most uploads land on Mondays · about 24.3 / week — time a launch or drop to ride the channel's own rhythm.
▶️ Top videos
✓ Official statsRecent uploads · views
Sep 2026latest
💡 Facts
🗓️Joined YouTube in 2005 — 20 years ago.
🏆Ranked #147 among all influencers on SocialDB.
🎯Top Basketball influencer — #1 in the niche.
👁️Averages 116.3K views per video.
📤Posts about 24.3× per week.
🏅Earned the Diamond Play Button for passing 10M subscribers.
📍Based in United States.
💚 Brand affinity
EstimatedBrands NBA's audience is most likely to respond to — from detected sponsorships in this niche.
About
The NBA is the premier professional basketball league in the United States and Canada. The league is truly global, with games and programming in 215 countries and territories in 47 languages. The NBA consists of 30 teams. The NBA offers real time access to live regular season NBA games with a subscription to NBA LEAGUE PASS, available globally for TV, broadband, and mobile. Real-time Stats, Scores, Highlights and more are available to fans on web and mobile with the NBA App.
For news, stories, highlights and more, go to our official website at https://app.link.nba.com/e/NBA_site
📸 Gallery
Recent videos
The Young Family ❤️Happy 28th Birthday, Trae Young!
7.4K views · 15 days ago
Damian Lillard’s Most ICONIC Moments To Get You Ready for His Portland Return! ⌚️🔥
22.6K views · 15 days ago
Anthony Davis Is About To DOMINATE in DC This Season! 👀🔥
36.1K views · 16 days ago
Trae Young Has Delivered Some ICONIC Moments! 🥶🔥
35.1K views · 16 days ago
LeBron in the lab ahead of season 24! 👀 (via: chrisjohnsonhoops, graydientvisuals/IG)
39.3K views · 17 days ago
TYRESE MAXEY, JAYLEN BROWN and LEBRON JAMES got into the gym together last month 🔥
22.8K views · 17 days ago
LUKA MAGIC and his special playmaking returns Oct. 21 as the Lakers open the season vs. the Warriors
24.9K views · 17 days ago
Pass the phone with the Trailblazers at Summer League... featuring new teammate, Ja Morant 🤳👋
13.8K views · 17 days ago
For AJ Dybantsa , it was a Spider-Man hoop gifted by his dad at 5
10.4K views · 17 days ago
Paolo Banchero was in the gym with Kevin Durant this summer (via: @SwishCultures @Adam Harrington)
17.5K views · 17 days ago
These Kyrie Highlights Will Get You HYPED for the Season! 👀🔥
95.5K views · 17 days ago
The City of Brotherly Love welcomes Jaylen Brown 💯
23.4K views · 17 days ago
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Frequently asked questions
How much does NBA charge for a sponsorship?
NBA hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact NBA for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify NBA, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does NBA have?
NBA has 24,500,000 subscribers on YouTube.
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🎤 Event / appearance with NBA
Booking an event / appearance is a Pro feature. Upgrade to book NBA for an in-person or virtual appearance — payment held safely in escrow until the event is done.
- ✓ Book them for events, livestreams, panels & more
- ✓ NBA gets notified by email
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