Mother’s Cooking Lab ✓

YouTube @motherscookinglab Lifestyle (sociology) 📍 India

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Make a deal with Mother’s Cooking Lab

🔒 Paid proposals held safely in escrow — released only when the work's approved.

💰 Sponsorship Deal 🤝 Collab Deal 🎬 Hire for UGC 🎙️ Book Podcast 🎤 Book Event Appearance

Subscribers

12.9K

🔥 Buzz rank

#2,661 ▲36

Total Views

5.32M

Videos

1.5K

Channel age

5 yrs

Est. monthly earnings

$38 – $75

📊 Content format · share of recent views

⚡ 60%

▶️ 40%

⚡ Shorts 60% · ▶️ Long-form 40% — brands place & price integrations differently across the two.

How we estimate

~93.1K recent monthly views × an estimated ad RPM of $0.97–$1.86 per 1,000 views — adjusted for Lifestyle (sociology) content and a IN audience. About 60% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $456 – $900. Excludes sponsorships, memberships & merch. Full methodology →

Known for

25.6K views മരുന്നിനേക്കാൾ നല്ല ശീലം...ആരോഗ്യമുള്ള വാർദ്ധക്യത്തിലേക്ക്!| ❤️ കുറച്ച് നടക്കാം... ഹൃദയവും ശരീരവും

20.7K views 15 minutes & After 40🧘‍♀️🧘‍♂️ഈസി ആയി ചെയ്യാം! വയറിലെ കൊഴുപ്പ് കുറക്കാം|Burn Fat & Boost Metabolism

17.3K views കരുവാട് ചമ്മന്തി👌#youtubeshorts #shorts #ytshorts #yt #reels #malayalam #dryfishrecipe #kerala

7.5K views Crispy പക്കോട #reels #youtubeshorts #short #shorts

▶️ Featured Video

25.6K views

🎯 Reach quality

Subscriber activation · Exceptional

20.6%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-26%

Recent videos average 2.7K vs an all-time 3.6K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

250–1.5K views

Median 1.1K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

8.2× / week

Most active on Sundays — consistent output keeps an engaged, sponsor-ready audience.

2.7K

Avg views / video

Avg likes

Avg comments

1.34%

Engagement rate

8.2

Uploads / week

3.6K

Lifetime avg / video

413

Views / subscriber

60%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2020 — 5 years ago.

🏆Ranked #15,844 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #3,502 in the niche.

👁️Averages 2.7K views per video.

📤Posts about 8.2× per week.

💬1.34% engagement rate.

🚀Gained 1.1K subscribers in the last 7 days.

📱60% of recent uploads are Shorts.

🛡️ Audience credibility

74/100 Good

Est. 84% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 21% of subscribers watch each video.
Verified account.
Established account (5+ years old).
1.34% engagement — below the ~5% typical for this size.

Est. authentic audience

84%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 24% Female 76%

Age · peak 18-24

13-178%

18-2432%

25-3431%

35-4416%

45+13%

Top geographies

India58%
United States12%
United Kingdom5%
Pakistan4%
United Arab Emirates3%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Mother’s Cooking Lab's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

Surfshark

Nebula

Incogni

BetterHelp

Audible

Saily

Fiverr

About

“Mother’s Cooking Lab” is a one stop destination to all the Indian and Global Veg and Non Veg Cuisines bought right in front of you in the form of short and easy to follow Videos. I have lived in many places in India hence I love to experiment with various dishes of different states in my country. I am not an expert in making videos. I am still learning about gadgets and technology. As I travel to new places I take my own videos without any external help. I use my mobile phone to shoot videos, edit them and upload. That is why sometimes my travel videos appear shaky and has some background noises. Kindly ignore these things and continue watching my videos and show your love and support. Your valuable feedback is much appreciated. #indianrecepies #food #globalcuisine