MMAFightingonSBN ✓

YouTube @mmafightingonsbn Lifestyle (sociology)

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Make a deal with MMAFightingonSBN

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Subscribers

1.78M

Total Views

1.35B

Videos

20.7K

Channel age

14 yrs

Est. monthly earnings

$11K – $21.3K

📊 Content format · share of recent views

⚡ 35%

▶️ 65%

⚡ Shorts 35% · ▶️ Long-form 65% — brands place & price integrations differently across the two.

How we estimate

~6.7M recent monthly views × an estimated ad RPM of $2.51–$4.83 per 1,000 views — adjusted for Lifestyle (sociology) content. About 35% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $131.7K – $255.3K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

76.9K views RAF 11 Faceoffs: Arman Tsarukyan vs. Colby Covington | Ben Askren vs. Belal Muhammad | MMA Fighting

68.1K views Colby Covington channels THE ROCK for his prediction for the RAF 11 match against Arman Tsarukyan

59.1K views Arman Tsarukyan vs. Colby Covington RAF 11 Press Conference | Tsarukyan vs. Covington | MMA Fighting

44.9K views Colby Covington won't "kick Conor McGregor while he’s down" like Dustin Poirier | MMA Fighting

▶️ Featured Video

76.9K views

📈 Performance

Typical video

1.9K–17.3K views

Median 5.9K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

99.2× / week

Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.

22.3K

Avg views / video

712

Avg likes

Avg comments

3.34%

Engagement rate

99.2

Uploads / week

65.2K

Lifetime avg / video

757

Views / subscriber

35%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2012 — 14 years ago.

🏆Ranked #1,541 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #188 in the niche.

👁️Averages 22.3K views per video.

📤Posts about 99.2× per week.

💬3.34% engagement rate.

📱35% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

54/100 Fair

Est. 72% real, active audience · Medium fake-follower risk.
Low view-through (~1.3%) — many subscribers don't watch, a sign of an inactive or inflated audience.
3.34% engagement — above the ~2% typical for this size.

Est. authentic audience

72%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 25% Female 75%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands MMAFightingonSBN's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

Surfshark

Nebula

Incogni

BetterHelp

Audible

Saily

Fiverr

About

A channel dedicated to the greatest sport on the planet - mixed martial arts. With our extensive coverage of the biggest events across the globe, MMA Fighting's YouTube channel has it all for the casual and hardcore fans of MMA. Subscribe now: http://goo.gl/dYpsgH For more great MMA content, visit our website at http://www.mmafighting.com/.