MIT Technology Review ✓

YouTube @technologyreview Lifestyle (sociology) 📍 United States

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Subscribers

102K

🔥 Buzz rank

#101,297 ▲7263

Total Views

904.2K

Videos

116

Channel age

18 yrs

Est. monthly earnings

$7 – $13

📊 Content format · share of recent views

⚡ 19%

▶️ 81%

⚡ Shorts 19% · ▶️ Long-form 81% — brands place & price integrations differently across the two.

How we estimate

~2.1K recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 19% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $84 – $156. Excludes sponsorships, memberships & merch. Full methodology →

Known for

22.2K views We did the math on AI’s energy footprint. Here’s the story you haven’t heard. #ai #climatechange

11.6K views We did the math on AI’s energy footprint. Here’s the story you haven’t heard.

8.3K views The Future of Intelligence | Geoffrey Hinton, University of Toronto & Google | EmTech Excerpt

3.6K views Humanity and AI: A conversation with the director of "The Creator"

▶️ Featured Video

11.6K views

📈 Performance

Typical video

497–1.5K views

Median 1K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

0.3× / week

Most active on Thursdays — consistent output keeps an engaged, sponsor-ready audience.

1.9K

Avg views / video

Avg likes

Avg comments

2.43%

Engagement rate

0.3

Uploads / week

7.8K

Lifetime avg / video

Views / subscriber

19%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2008 — 18 years ago.

🏆Ranked #6,170 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #1,166 in the niche.

👁️Averages 1.9K views per video.

📤Posts about 0.3× per week.

💬2.43% engagement rate.

📱19% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

40/100 Low

Est. 64% real, active audience · High fake-follower risk.
Low view-through (~1.8%) — many subscribers don't watch, a sign of an inactive or inflated audience.
2.43% engagement — around average for this size.

Est. authentic audience

64%

Fake-follower risk

High

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 25% Female 75%

Age · peak 25-34

13-1710%

18-2429%

25-3433%

35-4418%

45+10%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands MIT Technology Review's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

Surfshark

Nebula

Incogni

Genshin Impact

Audible

BetterHelp

Saily

About

Our in-depth reporting reveals what’s going on now to prepare you for what’s coming next. Founded at the Massachusetts Institute of Technology in 1899, MIT Technology Review is a world-renowned, independent media company whose insight, analysis, reviews, interviews and live events explain the newest technologies and their commercial, social and political impacts. MIT Technology Review derives authority from its relationship to the world's foremost technology institution and from its editors' deep technical knowledge, capacity to see technologies in their broadest context, and unequaled access to leading innovators and researchers.