Midlife Guitar ✓

YouTube @midlifeguitar Hobby 📍 New Zealand

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Subscribers

23.7K

🔥 Buzz rank

#88,366 ▲2098

Total Views

4.07M

Videos

Channel age

7 yrs

Est. monthly earnings

$192 – $370

How we estimate

~74.5K recent monthly views × an estimated ad RPM of $2.58–$4.97 per 1,000 views — adjusted for Hobby content and a NZ audience. Yearly ≈ $2.3K – $4.4K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

1.96M views Adult 1 Year Beginner Guitar Progress (Through Online Lessons)

475.4K views How To Record Electric Guitar With an Audio Interface

232.5K views Spark Vs Katana - Which is The Best Practice Amp?

226.4K views REVIEW - Ultimate Guitar Pro Review - ALL FEATURES SHOWN

▶️ Featured Video

1.96M views

📈 Performance

Typical video

456–30.6K views

Median 9.1K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

0.2× / week

Most active on Saturdays — consistent output keeps an engaged, sponsor-ready audience.

74.5K

Avg views / video

1.5K

Avg likes

118

Avg comments

2.16%

Engagement rate

0.2

Uploads / week

41.5K

Lifetime avg / video

172

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2019 — 7 years ago.

🏆Ranked #8,121 among all influencers on SocialDB.

🎯Top Hobby influencer — #375 in the niche.

👁️Averages 74.5K views per video.

📤Posts about 0.2× per week.

💬2.16% engagement rate.

📍Based in New Zealand.

🛡️ Audience credibility

46/100 Fair

Est. 68% real, active audience · Medium fake-follower risk.
Views far exceed subscriber count — strong reach beyond their core base.
2.16% engagement — below the ~5% typical for this size.

Est. authentic audience

68%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 52% Female 48%

Age · peak 18-24

13-178%

18-2432%

25-3431%

35-4416%

45+13%

Top geographies

New Zealand52%
United States14%
United Kingdom6%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Midlife Guitar's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Epidemic Sound

Shopify

Squarespace

Skillshare

BetterHelp

Surfshark

Mechanic Master

About

Hi I’m Luke.

This channel is where I document my guitar progress from beginner through to, one day, probably a long time from now, competent guitarist.

As a Dad in his 40's and with two young girls, my time is limited and I don’t really know anyone learning guitar or who plays guitar that lives near me.

I find that YouTube has a lot of experienced guitarists telling us how to play which is great but nothing I can really relate to as a beginner.

So I want to change this and show what it is like following online guitar courses as a person with no discernible musical talent.

What you can expect to see on my channel:

- Progress Videos
- Guitar Course Play Throughs
- Guitar Course Reviews (I feel this isn't really covered by anyone and struggled to find reviews when I started learning)
- Tips for older beginner guitar players (passing on what I learn along the way)

I hope you find the content interesting and helpful.

Cheers

Luke