Metallica✓

YouTube @metallica Music 📍 United States

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🔒 Paid proposals held safely in escrow — released only when the work's approved.

Subscribers

12.5M

🔥 Buzz rank

#106,722 ▲1

Total Views

9.55B

Videos

2.5K

Channel age

19 yrs

Est. monthly earnings

$17K – $33K

🧰 Free analysis for Metallica

🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

📊 Content format · share of recent views

⚡ 37%

▶️ 63%

⚡ Shorts 37% · ▶️ Long-form 63% — brands place & price integrations differently across the two.

How we estimate

~15.12M recent monthly views × an estimated ad RPM of $1.75–$3.38 per 1,000 views — adjusted for Music content and a US audience. About 37% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $203.6K – $395.4K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

3.7M views Metallica: Nothing Else Matters (Live in Dublin, Ireland - June 19, 2026)

1.52M views "So close no matter how far..." 🇮🇪 #M72Dublin #Metallica

1.48M views Metallica: Whiskey in the Jar (Live in Dublin, Ireland - June 21, 2026)

1.03M views “What I’ve felt, what I’ve known…” 🇩🇪 #M72Berlin

▶️ Featured Video

3.7M views

🎯 Reach quality

Subscriber activation · Modest

2.8%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-91%

Recent videos average 351.2K vs an all-time 3.87M/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

59.9K–320K views

Median 130K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

10.1× / week

Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.

351.2K

Avg views / video

8.4K

Avg likes

277

Avg comments

2.47%

Engagement rate

10.1

Uploads / week

3.87M

Lifetime avg / video

764

Views / subscriber

37%

Shorts (recent views)

6m 35s

Typical video length

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2007 — 19 years ago.

🏆Ranked #239 among all influencers on SocialDB.

🎯Top Music influencer — #14 in the niche.

👁️Averages 351.2K views per video.

📤Posts about 10.1× per week.

💬2.47% engagement rate.

📱37% of recent uploads are Shorts.

🏅Earned the Diamond Play Button for passing 10M subscribers.

🛡️ Audience credibility

72/100

Good Credibility score

82%

Real Real audience

Low Fake-follower risk

High Data confidence

Est. 82% real, active audience · Low fake-follower risk.
Low engagement (~2.8% of subscribers watch each video) — a sign of an inflated or inactive audience.
Verified account.
Established account (19+ years old).
2.47% engagement — above the ~2% typical for a YouTube account this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 50% Female 50%

Age · peak 25-34

13-179%

18-2428%

25-3432%

35-4417%

45+14%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

MusicConcertsEntertainment

💚 Brand affinity

Estimated

Brands Metallica's audience is most likely to respond to — from detected sponsorships in this niche.

Streamersonglist

Keeps

Treatstream

Mixcloud

DistroKid

Fiverr

Genshin Impact

Etsy

Teespring

Rogue Energy

About

Straight from us. Whether it's footage shot last week on the M72 World Tour or something we just dug out of the vault, if it's here, it came out of Metallica HQ. Five decades of official videos and live cuts, 1983 to right now, plus Metallica TV running 24/7 for when you just want it on. Subscribe and stick around.