Metallica✓ Add us as a preferred source on Google
🔄 Data last refreshed 4 days ago
🤝
Make a deal with Metallica
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Subscribers
12.6M
Total Views
9.8B
Videos
2.5K
Channel age
19 yrs
Known for
6.3M views
Metallica: Nothing Else Matters (Live in Dublin, Ireland - June 19, 2026)
3.6M views
"So close no matter how far..." 🇮🇪 #M72Dublin #Metallica
2.4M views
Metallica: Fade to Black (Live in London, England - July 3, 2026)
2.4M views
Metallica: Whiskey in the Jar (Live in Dublin, Ireland - June 21, 2026)
▶️ Featured Video
6.3M views
📈 Growth momentum
Holding steadySubscribers · last 30 days
+0 +0%
A steady, established audience.
Last 7 days
+0
The most recent week — the freshest read on where subscriber growth is heading.
🎯 Reach quality
Subscriber activation · Solid
4.6%
Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.
Recent vs all-time
-85%
Recent videos average 573.3K vs an all-time 3.9M/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.
Reach consistency · Hit-driven
15/100
How steady views are across recent videos (typically 72K–349.7K) — reach is hit-driven, so results swing from video to video.
📈 Performance
Typical video
72K–349.7K views
Median 142.6K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
4.4× / week
Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.
573.3K
Avg views / video
10.1K
Avg likes
287
Avg comments
4.4
Uploads / week
3.9M
Lifetime avg / video
778
Views / subscriber
38%
Shorts (recent views)
5m 21s
Typical video length
🗓️ Posting schedule
M
T
W
T
F
S
S
Most uploads land on Fridays · about 4.4 / week — time a launch or drop to ride the channel's own rhythm.
💡 Facts
🗓️Joined YouTube in 2007 — 19 years ago.
🏆Ranked #419 among all influencers on SocialDB.
🎯Top Rock Music influencer — #1 in the niche.
👁️Averages 573.3K views per video.
📤Posts about 4.4× per week.
🏅Earned the Diamond Play Button for passing 10M subscribers.
📍Based in United States.
💚 Brand affinity
EstimatedBrands Metallica's audience is most likely to respond to — from detected sponsorships in this niche.
About
Straight from us. Whether it's footage shot last week on the M72 World Tour or something we just dug out of the vault, if it's here, it came out of Metallica HQ. Five decades of official videos and live cuts, 1983 to right now, plus Metallica TV running 24/7 for when you just want it on. Subscribe and stick around.
📸 Gallery
Recent videos
⚠️ #M72 RETURNS TO NORTH AMERICA IN 2027 ⚠️ Tickets on sale September 25. More info at Metallica.com
92K views · 18 days ago
Metallica: M72 World Tour Returns to North America
151.4K views · 18 days ago
#OnThisDay in 2023, our second video for “Too Far Gone?,” directed by Coan “Buddy” Nichols, debuted.
29.6K views · 20 days ago
Our video for "The Day That Never Comes," directed by Thomas Vinterberg, debuted #OnThisDay in 2008
142.6K views · 1 month ago
Hardwired (Live in Minneapolis, MN - August 20, 2016) (Black Box Edit)
207.9K views · 1 month ago
#OnThisDay in 2016, our video for "Hardwired," directed by Colin Hakes & The Artist, debuted...
48.1K views · 1 month ago
Our video for "Frantic," directed by Wayne Isham, premiered #OnThisDay in 2003...
63.1K views · 1 month ago
Metallica: Shadows Follow (Live in East Rutherford, NJ - August 4, 2023) (Black Box Edit)
204K views · 2 months ago
Be not afraid… our final #GetTheReLoadOut winners brought “Devil’s Dance” to life by @decadary!
129.6K views · 2 months ago
We’re closing #GetTheReLoadOut with a powerfully tempting rendition of “Devil’s Dance” from Theo D.
46.8K views · 2 months ago
Scorched earth. 🔥 London never stood a chance. 🏴 🇬🇧 #metallica #blackened #m72london
578.6K views · 2 months ago
No vocals with the fury of a wicked seabeast. 🦑 #metallica #thecallofktulu #m72london #cthulhu
100.7K views · 2 months ago
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Frequently asked questions
How much does Metallica charge for a sponsorship?
Metallica hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Metallica for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Metallica, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does Metallica have?
Metallica has 12,600,000 subscribers on YouTube.
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🎤 Event / appearance with Metallica
Booking an event / appearance is a Pro feature. Upgrade to book Metallica for an in-person or virtual appearance — payment held safely in escrow until the event is done.
- ✓ Book them for events, livestreams, panels & more
- ✓ Metallica gets notified by email
- ✓ Fee held in escrow, released after the appearance
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