Matthew Cox | Inside True Crime ✓

YouTube @insidetruecrime Society 📍 United States

⚔ Compare ☆ Watch Own this channel?

🤝

Make a deal with Matthew Cox | Inside True Crime

🔒 Paid proposals held safely in escrow — released only when the work's approved.

💰 Sponsorship Deal 🤝 Collab Deal 🎬 Hire for UGC 🎙️ Book Podcast 🎤 Book Event Appearance

Subscribers

1.15M

Total Views

971.69M

Videos

2.8K

Channel age

7 yrs

Est. monthly earnings

$57.1K – $110.7K

📊 Content format · share of recent views

⚡ 45%

▶️ 55%

⚡ Shorts 45% · ▶️ Long-form 55% — brands place & price integrations differently across the two.

How we estimate

~29.21M recent monthly views × an estimated ad RPM of $3.50–$6.75 per 1,000 views — adjusted for Society content and a US audience. About 45% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $685.2K – $1.33M. Excludes sponsorships, memberships & merch. Full methodology →

Known for

2.69M views $57M PONZI SCHEME

2.06M views FAKE Money Scam

1.82M views Wouldn't Cash A Check!

1.01M views Mexican Mafia Reaper Did THIS For Him

▶️ Featured Video

2.69M views

🎯 Reach quality

Subscriber activation · Exceptional

34.6%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

+14%

Recent videos average 398.1K vs an all-time 348.7K/video — holding steady around its all-time norm.

📈 Performance

Typical video

77.4K–349.9K views

Median 197.5K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

17.1× / week

Most active on Tuesdays — consistent output keeps an engaged, sponsor-ready audience.

398.1K

Avg views / video

11.3K

Avg likes

321

Avg comments

2.92%

Engagement rate

17.1

Uploads / week

348.7K

Lifetime avg / video

845

Views / subscriber

45%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2019 — 7 years ago.

🏆Ranked #2,181 among all influencers on SocialDB.

🎯Top Society influencer — #93 in the niche.

👁️Averages 398.1K views per video.

📤Posts about 17.1× per week.

💬2.92% engagement rate.

📱45% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

98/100 Excellent

Est. 98% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 35% of subscribers watch each video.
Verified account.
Established account (7+ years old).
2.92% engagement — above the ~2% typical for this size.

Est. authentic audience

98%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 52% Female 48%

Age · peak 25-34

13-179%

18-2428%

25-3432%

35-4417%

45+14%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Matthew Cox | Inside True Crime's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Robinhood

Coinbase

NordVPN

Webull

Incogni

Raycon

Shopify

HelloFresh

BetterHelp

About

My name is Matthew B. Cox and I’m a con man. I served 13 years in federal prison for a variety of bank fraud related charges, and I’m 100 percent guilty of them all. As you can imagine, I have always been fascinated by true crime; ranging from true crime documentaries to movies. While I was incarcerated, I wrote dozens of my fellow prisoners' true crime stories. Those stories led me to start this YouTube channel. Specifically, the bulk of the content on the channel revolves around me interviewing various criminals about their crimes. I hope to focus on the more unique, clever, and bizarre true crime tales, as opposed to, the more murderous stories that dominate the genre. I hope you enjoy them as much as I do. Want to be a guest? Fill out the form: https://forms.gle/5H7FnhvMHKtUnq7k7