Matt Wolfe ✓

YouTube @mreflow Society 📍 United States

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Subscribers

974K

Total Views

75.44M

Videos

733

Channel age

17 yrs

Est. monthly earnings

$3.5K – $6.8K

📊 Content format · share of recent views

⚡ 16%

▶️ 84%

⚡ Shorts 16% · ▶️ Long-form 84% — brands place & price integrations differently across the two.

How we estimate

~1.19M recent monthly views × an estimated ad RPM of $3.50–$6.75 per 1,000 views — adjusted for Society content and a US audience. About 16% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $42.3K – $81.7K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

329.3K views Midjourney Built What?!?

112.3K views Viral Post Embarrassingly Exposes AI Haters 💀

109K views AI News: OpenAI Finally Released What We Asked For

107.1K views AI News: These Google Updates Are Dividing People

▶️ Featured Video

109K views

📈 Performance

Typical video

12.5K–48.9K views

Median 18.7K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

6.5× / week

Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.

42.7K

Avg views / video

1.5K

Avg likes

113

Avg comments

3.77%

Engagement rate

6.5

Uploads / week

102.9K

Lifetime avg / video

Views / subscriber

16%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2009 — 17 years ago.

🏆Ranked #1,611 among all influencers on SocialDB.

🎯Top Society influencer — #47 in the niche.

👁️Averages 42.7K views per video.

📤Posts about 6.5× per week.

💬3.77% engagement rate.

📱16% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

78/100 Good

Est. 86% real, active audience · Low fake-follower risk.
3.77% engagement — above the ~3.5% typical for this size.

Est. authentic audience

86%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 49% Female 51%

Age · peak 18-24

13-178%

18-2432%

25-3431%

35-4416%

45+13%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Matt Wolfe's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Patreon

Coinbase

Amazon Affiliate

Incogni

Robinhood

Shopify

Webull

Cash App

NordVPN

About

Sifting through all the AI noise to share what actually matters - New videos every Friday (and probably some in between too)

Discover More:
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📰 Weekly Newsletter: https://futuretools.io/newsletter

Socials:
❌ Twiter/X: https://x.com/mreflow
🖼️ Instagram: https://instagram.com/mr.eflow
🧵 Threads: https://www.threads.net/@mr.eflow
🟦 LinkedIn: https://www.linkedin.com/in/matt-wolfe-30841712/
👍 Facebook: https://www.facebook.com/mattrwolfe

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