Matt Kiatipis

Matt Kiatipis ✓

YouTube @mkiatipis Lifestyle (sociology)
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Subscribers
970K
Total Views
983.02M
Videos
1.7K
Channel age
9 yrs
Est. monthly earnings
$32.1K – $62K
📊 Content format · share of recent views
12%
▶️ 88%
⚡ Shorts 12%  ·  ▶️ Long-form 88% — brands place & price integrations differently across the two.
How we estimate
~14.5M recent monthly views × an estimated ad RPM of $2.51–$4.83 per 1,000 views — adjusted for Lifestyle (sociology) content. About 12% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $385.5K – $744.4K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

BODY SHOT PUNCHES Are NOT Helping You Win You A 1v1!🙄🤯 #basketball #streetball #mk2.5M views BODY SHOT PUNCHES Are NOT Helping You Win You A 1v1!🙄🤯 #basketball #streetball #mk 1v1 Sensei Had To Show 100Pound how to Deal With Spain’s HOOD!😈 #basketball #streetball #mk1.9M views 1v1 Sensei Had To Show 100Pound how to Deal With Spain’s HOOD!😈 #basketball #streetball #mk Taking My Shorts Off In a 1v1 is NOT ENOUGH🤣🤦🏻‍♂️😈 #basketball #streetball #mk1.38M views Taking My Shorts Off In a 1v1 is NOT ENOUGH🤣🤦🏻‍♂️😈 #basketball #streetball #mk Italian 7’3 GIANT - NBA DRAFT PROSPECT Is the 1v1 Cheat Code… #basketball #streetball #mk1.19M views Italian 7’3 GIANT - NBA DRAFT PROSPECT Is the 1v1 Cheat Code… #basketball #streetball #mk

🎯 Reach quality

Subscriber activation · Strong
16.1%
Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.
Recent vs all-time
-73%
Recent videos average 156.5K vs an all-time 581.3K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video
39.3K–108.3K views
Median 65.1K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
21.6× / week
Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.
156.5K
Avg views / video
5.5K
Avg likes
150
Avg comments
3.58%
Engagement rate
21.6
Uploads / week
581.3K
Lifetime avg / video
1K
Views / subscriber
12%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2016 — 9 years ago.
🏆Ranked #2,465 among all influencers on SocialDB.
🎯Top Lifestyle (sociology) influencer — #355 in the niche.
👁️Averages 156.5K views per video.
📤Posts about 21.6× per week.
💬3.58% engagement rate.
📱12% of recent uploads are Shorts.
🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

98/100 Excellent
  • Est. 98% real, active audience · Low fake-follower risk.
  • Healthy view-through — roughly 16% of subscribers watch each video.
  • Verified account.
  • Established account (9+ years old).
  • 3.58% engagement — above the ~3.5% typical for this size.
Est. authentic audience
98%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 23% Female 77%
Age · peak 18-24
13-177%
18-2431%
25-3430%
35-4420%
45+12%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Matt Kiatipis's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify Epidemic Sound Surfshark Nebula BetterHelp Incogni Audible Genshin Impact Saily

About

1V1 KING. Follow my Global Journey on all Socials @mkiatipis / biz:

📸 Gallery

@johnlegend is keeping me locked in. Where are we playing at next, New York? 👀 1st 1v1 in NYC… I Needed To Lock In And Get Sturdy W @Ledger 🗽😈 Nose Tape Can’t Save You in a 1v1 With Herson!! 🇪🇸😭 #basketball #streetball #mk I Turned The Court Into A Slip N Slide for this 1v1! 🤣😅 #basketball #streetball #mk 1v1 For the $30,000 ISO Chain Got WAY TOO HEATED!🤯😈 #basketball #streetball #mk TIRED??? NOT EVERYONE IS BUILT TO BE A 1v1 KING🤷🏻‍♂️😈 #basketball #streetball #mk Greek LeBron can defend but can he stop me from cooking in the 1’s?? 🏀 #basketball #streetball #mk The Green Hoodie Hater CRASHED My 1v1 Event (IT GOT PHYSICAL!!)

Recent videos

@johnlegend is keeping me locked in. Where are we playing at next, New York? 👀
13.8K views · 1 day ago
1st 1v1 in NYC… I Needed To Lock In And Get Sturdy W @Ledger 🗽😈
122.6K views · 2 days ago
Nose Tape Can’t Save You in a 1v1 With Herson!! 🇪🇸😭 #basketball #streetball #mk
91.3K views · 2 days ago
I Turned The Court Into A Slip N Slide for this 1v1! 🤣😅 #basketball #streetball #mk
66.6K views · 2 days ago
1v1 For the $30,000 ISO Chain Got WAY TOO HEATED!🤯😈 #basketball #streetball #mk
182.1K views · 2 days ago
TIRED??? NOT EVERYONE IS BUILT TO BE A 1v1 KING🤷🏻‍♂️😈 #basketball #streetball #mk
42.5K views · 3 days ago
Greek LeBron can defend but can he stop me from cooking in the 1’s?? 🏀 #basketball #streetball #mk
35.4K views · 3 days ago
The Green Hoodie Hater CRASHED My 1v1 Event (IT GOT PHYSICAL!!)
15.5K views · 4 days ago
The Most Interesting 1v1 vs Foreign Exchange Student Elisheva🤯😭 #basketball #streetball #mk
479.3K views · 4 days ago
He Claimed He Was The Best 1v1 Player In Spain… 🤷🏻‍♂️ #basketball #streetball #mk
33.3K views · 4 days ago
NO One in Greece Can Beat Me 1v1, Check The Stats!!🤷🏻‍♂️😭 #basketball #streetball #mk
30K views · 4 days ago
1v1 Basketball Turned Into UFC Real Quick… SMH 🤦🏻‍♂️ #basketball #streetball #mk
747.7K views · 4 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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