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Matt & Abby Howard✓

YouTube @mattandabbyhoward Lifestyle (sociology) 📍 United States

⚔ Compare ☆ Watch Own this channel?

🔄 Data last refreshed 23 hours ago

🤝

Make a deal with Matt & Abby Howard

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Subscribers

8.15M

🔥 Buzz rank

#106,809

Total Views

8.14B

Videos

1.4K

Channel age

7 yrs

Est. monthly earnings

$27.1K – $52.6K

🧰 Free analysis for Matt & Abby Howard

🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

📊 Content format · share of recent views

⚡ 56%

▶️ 44%

⚡ Shorts 56% · ▶️ Long-form 44% — brands place & price integrations differently across the two.

How we estimate

~15.91M recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 56% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $324.6K – $630.7K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

3.75M views When you make it to 22 weeks pregnant 🤰

3.62M views Baby shower dress try on

2.95M views "No one is going to put up with your sass"

2.47M views We let our toddlers pack their own backpacks

▶️ Featured Video

1.28M views

🎯 Reach quality

Subscriber activation · Strong

12.8%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-82%

Recent videos average 1.04M vs an all-time 5.88M/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

625.1K–1.34M views

Median 932.9K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

3.6× / week

Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.

1.04M

Avg views / video

25.8K

Avg likes

190

Avg comments

2.49%

Engagement rate

3.6

Uploads / week

5.88M

Lifetime avg / video

999

Views / subscriber

56%

Shorts (recent views)

4m 57s

Typical video length

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2019 — 7 years ago.

🏆Ranked #415 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #54 in the niche.

👁️Averages 1.04M views per video.

📤Posts about 3.6× per week.

💬2.49% engagement rate.

📱56% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 18% Female 82%

Age · peak 18-24

13-1711%

18-2430%

25-3429%

35-4419%

45+11%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated

95/100

Excellent Credibility score

98%

Real Real audience

Low Fake-follower risk

High Data confidence

Est. 98% real, active audience · Low fake-follower risk.
Engagement (~0.1× of subscribers watch each video) is around typical for YouTube.
Verified account.
Established account (7+ years old).
2.49% engagement — above the ~2% typical for a YouTube account this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.