Lisa J ✓

YouTube @lisajmakeup Lifestyle (sociology) 📍 United States

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🤝

Make a deal with Lisa J

🔒 Paid proposals held safely in escrow — released only when the work's approved.

💰 Sponsorship Deal 🤝 Collab Deal 🎬 UGC Clip 🎙️ Book Podcast 🎤 Book Event Appearance

Subscribers

370K

🔥 Buzz rank

#99,153 ▲7866

Total Views

59.67M

Videos

1.6K

Channel age

12 yrs

Est. monthly earnings

$1.1K – $2.2K

436.9K total audience across 2 platforms

YouTube · 370K TikTok · 66.9K

📊 Content format · share of recent views

⚡ 20%

▶️ 80%

⚡ Shorts 20% · ▶️ Long-form 80% — brands place & price integrations differently across the two.

How we estimate

~361K recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 20% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $13.4K – $25.8K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

164.9K views The REAL Reason Your Concealer Looks Cakey (And How to Fix It Fast) ✨

51K views Top 5 New Makeup Releases You Need — with Nikki La Rose

50.9K views This Keeps Lipstick On ALL Night

48.3K views My Go-To Neutral Eye Makeup

▶️ Featured Video

51K views

📈 Performance

Typical video

13.1K–28.2K views

Median 19.4K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

3.2× / week

Most active on Tuesdays — consistent output keeps an engaged, sponsor-ready audience.

26.1K

Avg views / video

1.1K

Avg likes

Avg comments

4.26%

Engagement rate

3.2

Uploads / week

38.5K

Lifetime avg / video

161

Views / subscriber

20%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2014 — 12 years ago.

🏆Ranked #3,468 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #551 in the niche.

👁️Averages 26.1K views per video.

📤Posts about 3.2× per week.

💬4.26% engagement rate.

📱20% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

78/100 Good

Est. 86% real, active audience · Low fake-follower risk.
4.26% engagement — above the ~3.5% typical for this size.

Est. authentic audience

86%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 20% Female 80%

Age · peak 18-24

13-178%

18-2432%

25-3431%

35-4416%

45+13%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Lisa J's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

BetterHelp

Surfshark

Nebula

Incogni

Genshin Impact

Saily

Audible

About

Former MAC Cosmetics Trainer, Makeup Artist and Founder of BK Beauty. Practical makeup tips from a Pro MUA. xoxo- Lisa J Mailing Address: Lisa J 506 E Saint Elmo St., Suite A-1 Austin, TX 78745 Merch coming soon 🔥