Lirik

Lirik ✓

YouTube @lirik Strategy Video Game 📍 United States
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Subscribers
281K
🔥 Buzz rank
#99,468 ▲7783
Total Views
71.11M
Videos
2.1K
Channel age
18 yrs
Est. monthly earnings
$1.6K – $3.2K
3.28M total audience across 2 platforms
YouTube · 281K Twitch · 3M
📊 Content format · share of recent views
⚡ 79%
▶️ 21%
⚡ Shorts 79%  ·  ▶️ Long-form 21% — brands place & price integrations differently across the two.
How we estimate
~2.64M recent monthly views × an estimated ad RPM of $2.80–$5.40 per 1,000 views — adjusted for Strategy Video Game content and a US audience. About 79% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $19.2K – $38.1K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

Meccha Chameleon is a SPECIAL Game1.92M views Meccha Chameleon is a SPECIAL Game Soda Makes a Poor Choice128.9K views Soda Makes a Poor Choice Hiding Right Beside Another Body34.5K views Hiding Right Beside Another Body Lirik's BEST Clips of May 202624.8K views Lirik's BEST Clips of May 2026

▶️ Featured Video

24.8K views
Lirik's BEST Clips of May 2026

📈 Performance

Typical video
14.6K–18.3K views
Median 16.2K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
10.2× / week
Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.
60.1K
Avg views / video
547
Avg likes
10
Avg comments
0.93%
Engagement rate
10.2
Uploads / week
34.7K
Lifetime avg / video
253
Views / subscriber
79%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2007 — 18 years ago.
🏆Ranked #3,663 among all influencers on SocialDB.
🎯Top Strategy Video Game influencer — #40 in the niche.
👁️Averages 60.1K views per video.
📤Posts about 10.2× per week.
💬0.93% engagement rate.
📱79% of recent uploads are Shorts.
🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

56/100 Fair
  • Est. 73% real, active audience · Medium fake-follower risk.
  • Healthy view-through — roughly 21% of subscribers watch each video.
  • 0.93% engagement — below the ~3.5% typical for this size.
Est. authentic audience
73%
Fake-follower risk
Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 74% Female 26%
Age · peak 18-24
13-1715%
18-2433%
25-3432%
35-4414%
45+6%
Top geographies
  • United States46%
  • United Kingdom8%
  • Canada7%
  • Australia4%
  • India5%
Likely interests
GamingEsportsStreaming

💚 Brand affinity

Estimated

Brands Lirik's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Opera GX Genshin Impact WIZZ and animation MONGIL Brunch Studios KRAFTON War Thunder KovaaKs Aim Trainer Shopify

About

The best Lirik highlights and edited VOD content!

📸 Gallery

🔴[1440p] Gaming - Official Twitch Lirik Youtube 🔴[1440p] Gaming - Official Twitch Lirik Youtube Soda HATES This About Lirik... Lirik's Funniest June Clips 🔴[1440p] Gaming - Official Twitch Lirik Youtube 🔴[1440p] Gaming - Official Twitch Lirik Youtube Lirik's First Day in Meccha Chameleon 🔴[1440p] Gaming - Official Twitch Lirik Youtube

Recent videos

🔴[1440p] Gaming - Official Twitch Lirik Youtube
0 views · 4 days ago
🔴[1440p] Gaming - Official Twitch Lirik Youtube
15.2K views · 4 days ago
Soda HATES This About Lirik...
15.3K views · 4 days ago
Lirik's Funniest June Clips
18.9K views · 6 days ago
🔴[1440p] Gaming - Official Twitch Lirik Youtube
13.9K views · 7 days ago
🔴[1440p] Gaming - Official Twitch Lirik Youtube
15K views · 8 days ago
Lirik's First Day in Meccha Chameleon
14.5K views · 9 days ago
🔴[1440p] Gaming - Official Twitch Lirik Youtube
14.4K views · 9 days ago
🔴[1440p] Gaming - Official Twitch Lirik Youtube
19.7K views · 10 days ago
🔴[1440p] Gaming - Official Twitch Lirik Youtube
14.6K views · 11 days ago
🔴[1440p] Gaming - Official Twitch Lirik Youtube
15.1K views · 12 days ago
Hiding Right Beside Another Body
34.5K views · 12 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Xen Xen 63% Thordan Smash Thordan Smash 62% Vars Vars 59% Solarbacca Solarbacca 57% Crackly Crackly 56% LAARK LAARK 31%

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