Lena

Lena ✓ ✓ Claimed

YouTube @chesstopia Hobby 📍 Australia
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Subscribers
3.7K
Total Views
1.04M
Videos
305
Channel age
11 yrs
Est. monthly earnings
$320 – $632
📊 Content format · share of recent views
⚡ 79%
▶️ 21%
⚡ Shorts 79%  ·  ▶️ Long-form 21% — brands place & price integrations differently across the two.
How we estimate
~476K recent monthly views × an estimated ad RPM of $3.07–$5.91 per 1,000 views — adjusted for Hobby content and a AU audience. About 79% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $3.8K – $7.6K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

Who’s a gigadummy now? #chess108.2K views Who’s a gigadummy now? #chess His dance killed me 😭 #chess58.9K views His dance killed me 😭 #chess This is too dumb46K views This is too dumb No more chess for me!28.7K views No more chess for me!

▶️ Featured Video

25.2K views

📈 Performance

Typical video
1.1K–4.7K views
Median 2.8K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
10.6× / week
Most active on Tuesdays — consistent output keeps an engaged, sponsor-ready audience.
10.4K
Avg views / video
252
Avg likes
25
Avg comments
2.65%
Engagement rate
10.6
Uploads / week
3.4K
Lifetime avg / video
283
Views / subscriber
79%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2015 — 11 years ago.
🏆Ranked #12,499 among all influencers on SocialDB.
🎯Top Hobby influencer — #617 in the niche.
👁️Averages 10.4K views per video.
📤Posts about 10.6× per week.
💬2.65% engagement rate.
📱79% of recent uploads are Shorts.
📍Based in Australia.

🛡️ Audience credibility

66/100 Good
  • Est. 79% real, active audience · Medium fake-follower risk.
  • Views far exceed subscriber count — strong reach beyond their core base.
  • 2.65% engagement — around average for this size.
Est. authentic audience
79%
Fake-follower risk
Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 47% Female 53%
Age · peak 18-24
13-177%
18-2431%
25-3430%
35-4420%
45+12%
Top geographies
  • Australia45%
  • United States18%
  • United Kingdom9%
  • New Zealand6%
  • Canada3%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Lena's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate Keeps Patreon Epidemic Sound Shopify Skillshare Squarespace BetterHelp Surfshark FSP

📸 Gallery

relaxing chess with rain !donate I got kidnapped to eastern Europe and will be released when I reach 2000 elo The sliding door was a paid actor #thailand #bangkoktravel Reliving all my childhood memories now 😭 It’s a deal!! Can you guys write something nice shes readinf alk the comments 😭🙏 Lemme see y’all’s guesses 🤭🤭 playing bullet to calm my nerves before going to sleep

Recent videos

relaxing chess with rain !donate
37 views · 3 days ago
I got kidnapped to eastern Europe and will be released when I reach 2000 elo
357 views · 3 days ago
The sliding door was a paid actor #thailand #bangkoktravel
2.8K views · 4 days ago
Reliving all my childhood memories now 😭
1.9K views · 4 days ago
It’s a deal!!
2.5K views · 5 days ago
Can you guys write something nice shes readinf alk the comments 😭🙏
4.1K views · 5 days ago
Lemme see y’all’s guesses 🤭🤭
3.8K views · 12 days ago
playing bullet to calm my nerves before going to sleep
1.1K views · 13 days ago
playing bullet to calm my nerves before going to sleep
614 views · 13 days ago
Now we’re ready for the Washington square park 🫡 #chess
4.5K views · 14 days ago
playing viewers on !dice chess, they have an update
1.6K views · 14 days ago
no way PLAYING VIEWERS
930 views · 15 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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