Lazvell ✓

YouTube @lazvell Video Game Culture 📍 Japan

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Subscribers

331K

🔥 Buzz rank

#3,430 ▼269

Total Views

207.18M

Videos

2.2K

Channel age

13 yrs

Est. monthly earnings

$5K – $9.9K

886.5K total audience across 2 platforms

YouTube · 331K Twitch · 555.5K 🔴

📊 Content format · share of recent views

⚡ 67%

▶️ 33%

⚡ Shorts 67% · ▶️ Long-form 33% — brands place & price integrations differently across the two.

How we estimate

~6.51M recent monthly views × an estimated ad RPM of $2.24–$4.32 per 1,000 views — adjusted for Video Game Culture content and a JP audience. About 67% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $60.3K – $118.4K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

1.49M views 衝撃の自己紹介 #スプラトゥーン3

694.1K views Valorant博士Laz #laz #valorant

643.1K views コメント欄と戦うLaz #スプラトゥーン3

585.4K views 筆にブち切れ。 #laz #スプラトゥーン3

▶️ Featured Video

294.7K views

📈 Performance

Typical video

46.2K–83.2K views

Median 60.4K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

10× / week

Most active on Sundays — consistent output keeps an engaged, sponsor-ready audience.

151.6K

Avg views / video

2.5K

Avg likes

Avg comments

1.69%

Engagement rate

Uploads / week

95.3K

Lifetime avg / video

626

Views / subscriber

67%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2013 — 13 years ago.

🏆Ranked #2,976 among all influencers on SocialDB.

🎯Top Video Game Culture influencer — #108 in the niche.

👁️Averages 151.6K views per video.

📤Posts about 10× per week.

💬1.69% engagement rate.

🚀Gained 1K subscribers in the last 7 days.

📱67% of recent uploads are Shorts.

🛡️ Audience credibility

56/100 Fair

Est. 73% real, active audience · Medium fake-follower risk.
Healthy view-through — roughly 46% of subscribers watch each video.
1.69% engagement — below the ~3.5% typical for this size.

Est. authentic audience

73%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 78% Female 22%

Age · peak 18-24

13-1716%

18-2434%

25-3428%

35-4415%

45+7%

Top geographies

Japan52%
United States14%
United Kingdom6%
India5%

Likely interests

GamingEsportsStreaming

💚 Brand affinity

Estimated

Brands Lazvell's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

World of Warships

Genshin Impact

Dbrand

Skillshare

Epidemic Sound

War Thunder

NordVPN

About

ラズです。マイペースに配信しています

X：https://twitter.com/lazvell
Twitch：https://www.twitch.tv/lazvell
大会履歴など：https://lazvell.com/profile/

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