Lahari Music
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Subscribers
19.2M
Total Views
10B
Videos
8.5K
Channel age
14 yrs
Est. monthly earnings
$5.1K – $9.8K
📊 Content format · share of recent views
10%
▶️ 90%
⚡ Shorts 10%  ·  ▶️ Long-form 90% — brands place & price integrations differently across the two.
How we estimate
~12.65M recent monthly views × an estimated ad RPM of $0.44–$0.85 per 1,000 views — adjusted for Music content and a IN audience. About 10% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $60.6K – $117.6K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

▶️ Featured Video

1.16M views
Allipoove Lyrical Video | Arulvaan | Arulnidhi, Aarav, Ramya Pandian | G.V. Prakash Kumar

🎯 Reach quality

Subscriber activation
0.64%
Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.
Recent vs all-time
-90%
Recent videos average 122.6K vs an all-time 1.18M/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video
8.5K–25.7K views
Median 15.4K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
24.1× / week
Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.
122.6K
Avg views / video
715
Avg likes
35
Avg comments
0.61%
Engagement rate
24.1
Uploads / week
1.18M
Lifetime avg / video
521
Views / subscriber
10%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2011 — 14 years ago.
🏆Ranked #112 among all influencers on SocialDB.
🎯Top Music influencer — #9 in the niche.
👁️Averages 122.6K views per video.
📤Posts about 24.1× per week.
💬0.61% engagement rate.
📱10% of recent uploads are Shorts.
🏅Earned the Diamond Play Button for passing 10M subscribers.

🛡️ Audience credibility

58/100 Fair
  • Est. 75% real, active audience · Medium fake-follower risk.
  • Low view-through (~0.6%) — many subscribers don't watch, a sign of an inactive or inflated audience.
  • Verified account.
  • Established account (14+ years old).
  • 0.61% engagement — around average for this size.
Est. authentic audience
75%
Fake-follower risk
Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 50% Female 50%
Age · peak 25-34
13-179%
18-2428%
25-3432%
35-4417%
45+14%
Top geographies
  • India58%
  • United States12%
  • United Kingdom5%
  • Pakistan4%
  • United Arab Emirates3%
Likely interests
MusicConcertsEntertainment

💚 Brand affinity

Estimated

Brands Lahari Music's audience is most likely to respond to — from detected sponsorships in this niche.

Streamersonglist Keeps Treatstream DistroKid Fiverr GamerSupps Thronegifts Teespring rogue energy Uwumarket

About

South India's Largest Music Company #LahariMusic 🎶

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