Just Rowan ✓

YouTube @justrowan Food

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Subscribers

108K

🔥 Buzz rank

#101,141 ▲7311

Total Views

15.66M

Videos

361

Channel age

13 yrs

Est. monthly earnings

$508 – $979

📊 Content format · share of recent views

▶️ 97%

⚡ Shorts 3% · ▶️ Long-form 97% — brands place & price integrations differently across the two.

How we estimate

~254.8K recent monthly views × an estimated ad RPM of $2.05–$3.96 per 1,000 views — adjusted for Food content. About 3% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $6.1K – $11.7K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

164.5K views ALONE on a Rainy Forest Road | Quiet Vanlife Night

152.9K views Full tour of van bathroom set up with shower | how I maintain personal hygiene while living in a van

136.7K views I spent 24 Hours at the Pacific Northwest’s largest TRUCK STOP

91.6K views A rainy day of van life in Seattle and Pike Place Market

▶️ Featured Video

164.5K views

📈 Performance

Typical video

16K–49.4K views

Median 33.5K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

1.5× / week

Most active on Sundays — consistent output keeps an engaged, sponsor-ready audience.

40.9K

Avg views / video

4.4K

Avg likes

411

Avg comments

11.74%

Engagement rate

1.5

Uploads / week

43.4K

Lifetime avg / video

145

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2013 — 13 years ago.

🏆Ranked #6,004 among all influencers on SocialDB.

🎯Top Food influencer — #190 in the niche.

👁️Averages 40.9K views per video.

📤Posts about 1.5× per week.

💬11.74% engagement rate.

📱3% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

90/100 Excellent

Est. 93% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 38% of subscribers watch each video.
11.74% engagement — above the ~3.5% typical for this size.

Est. authentic audience

93%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 43% Female 57%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Likely interests

FoodCookingRecipesDining

💚 Brand affinity

Estimated

Brands Just Rowan's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Epidemic Sound

AG1

HelloFresh

Shopify

Saily

Whoop

BetterHelp

any supermarkets

Holafly

About

Hello! Welcome!✨💖✨ I live and travel in a van with my dog Ruby. I began living in a vehicle as a way to rebuild financial stability and independence, using DoorDash and seasonal jobs to earn money. It turned into a nomadic lifestyle I love, and its now been over three years living on the road! Thank you for checking out my channel and I invite you to follow along on my journey! 🙌 I am grateful for it all! 💖🙏💖 ✨If you would like to know more about my vanlife journey from the beginning, including more about why I live in a vehicle, please check out the link section for a playlist of key videos! ✨ P.O. Box 2661 N. Pearl St. PMB #251 Tacoma, WA 98407 🌱🍓🍓🍓🌱