Josh is Baking ✓

YouTube @joshisbaking Hobby 📍 United States

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Subscribers

175

🔥 Buzz rank

#62,033 ▼115

Total Views

114.3K

Videos

Channel age

6 yrs

Est. monthly earnings

$0 – $1

📊 Content format · share of recent views

⚡ 98%

⚡ Shorts 98% · ▶️ Long-form 2% — brands place & price integrations differently across the two.

How we estimate

~2.9K recent monthly views × an estimated ad RPM of $2.45–$4.73 per 1,000 views — adjusted for Hobby content and a US audience. About 98% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $0 – $12. Excludes sponsorships, memberships & merch. Full methodology →

Known for

26.8K views It’s the baking life for me. 😌 #baking #bakerslife #homebaker

19.4K views The classic pie crust crimp! 🥧 So simple, so relaxing. What’s your go-to? #pie #baking #howto

12.7K views HOW TO: Danish Pastries (3 Ways) #pastry #breakfastrecipe #baking

9.3K views Galette des Rois assembly—SO satisfying to make! 🙌🏻 #galette #pastry #baking

▶️ Featured Video

116 views

📈 Performance

Upload rhythm

0.2× / week

Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.

2.9K

Avg views / video

Avg likes

Avg comments

1.48%

Engagement rate

0.2

Uploads / week

2.9K

Lifetime avg / video

653

Views / subscriber

98%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2020 — 6 years ago.

🏆Ranked #20,960 among all influencers on SocialDB.

🎯Top Hobby influencer — #1,095 in the niche.

👁️Averages 2.9K views per video.

📤Posts about 0.2× per week.

💬1.48% engagement rate.

🚀Gained 3 subscribers in the last 7 days.

📱98% of recent uploads are Shorts.

🛡️ Audience credibility

46/100 Fair

Est. 68% real, active audience · Medium fake-follower risk.
Views far exceed subscriber count — strong reach beyond their core base.
1.48% engagement — below the ~5% typical for this size.

Est. authentic audience

68%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 52% Female 48%

Age · peak 25-34

13-1710%

18-2429%

25-3433%

35-4418%

45+10%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Josh is Baking's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Epidemic Sound

Shopify

Squarespace

Skillshare

BetterHelp

Surfshark

Lian Li

About

Hey friend, I’m Josh! Just here to spread a little baking joy, sharing tips and the occasional recipe along the way. You may even see me draw from time to time. Be sure to follow my Instagram for more and hope you stick around. Don’t be a stranger!