Jass Records✓

YouTube @officialjassrecords Lifestyle (sociology) 📍 India

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Subscribers

14.7M

Total Views

8.2B

Videos

Channel age

12 yrs

Est. monthly earnings

$1.3K – $2.6K

🧰 Free analysis for Jass Records

🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

📊 Content format · share of recent views

⚡ 30%

▶️ 70%

⚡ Shorts 30% · ▶️ Long-form 70% — brands place & price integrations differently across the two.

How we estimate

~1.95M recent monthly views × an estimated ad RPM of $0.97–$1.86 per 1,000 views — adjusted for Lifestyle (sociology) content and a IN audience. About 30% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $16.2K – $31.5K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

1.51M views Roti (Official Video) Amar Sehmbi | Kaptaan | Black Virus | New Punjabi Song 2026 | Jass Records

381.2K views Sifat (Official Video) Abhi Shergill | New Punjabi Songs 2026 | Jass Records

210.9K views Sade Aale (Official Audio) Gopi Talwara | New Punjabi Songs 2026 | Jass Records

177.1K views khush Rakheya Hoia🧿😘

▶️ Featured Video

1.51M views

🎯 Reach quality

Subscriber activation

0.26%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-96%

Recent videos average 37.8K vs an all-time 1.03M/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

11.5K–24.7K views

Median 17.3K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

12.1× / week

Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.

37.8K

Avg views / video

522

Avg likes

Avg comments

1.41%

Engagement rate

12.1

Uploads / week

1.03M

Lifetime avg / video

558

Views / subscriber

30%

Shorts (recent views)

3m 24s

Typical video length

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2014 — 12 years ago.

🏆Ranked #189 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #19 in the niche.

👁️Averages 37.8K views per video.

📤Posts about 12.1× per week.

💬1.41% engagement rate.

📱30% of recent uploads are Shorts.

🏅Earned the Diamond Play Button for passing 10M subscribers.

🛡️ Audience credibility

58/100

Fair Credibility score

76%

Mixed Real audience

Medium Fake-follower risk

High Data confidence

Est. 76% real, active audience · Medium fake-follower risk.
Low engagement (~0.3% of subscribers watch each video) — a sign of an inflated or inactive audience.
Verified account.
Established account (12+ years old).
1.41% engagement — around average for this size on YouTube.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 19% Female 81%

Age · peak 18-24

13-1711%

18-2430%

25-3429%

35-4419%

45+11%

Top geographies

India58%
United States12%
United Kingdom5%
Pakistan4%
United Arab Emirates3%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Jass Records's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

BetterHelp

Incogni

Nebula

Surfshark

Saily

Genshin Impact

Audible

About

Welcome to Jass Records – The Home of Punjabi Songs! Well-known Punjabi music company that has been shaping the Punjabi music industry since its establishment in 2014 by Jasvir Pall Singh. Over the years, we have introduced some of the most talented Punjabi artists, delivering chart-topping hits Punjabi music videos like Diamond, Struggler, Dabda and numerous Punjabi hits. Latest Punjabi Songs released by us are Barkat, Jee Sohneya, Gorgeous and many more hit Punjabi songs. We take pride in launching Punjabi hit singers like R Nait, Gitaz Bindrakhia, and Anmol Gagan Maan, and we continue to work with some of the hit Punjabi Singers including Rajvir Jawanda, Gurnam Bhullar, Amar Sehmbi, Ekam, Gopi Talwara, Vicky Dhaliwal, Tanishq Kaur and Sakshi Ratti. We are committed to bringing you the best Punjabi music—from energetic Bhangra anthems to heartfelt melodies. 📌 Subscribe now and turn on the🔔notifications to stay updated! 📩 For business inquiries & collaborations: