Inside Edition ✓

YouTube @insideedition Society 📍 United States

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Make a deal with Inside Edition

🔒 Paid proposals held safely in escrow — released only when the work's approved.

💰 Sponsorship Deal 🤝 Collab Deal 🎬 Hire for UGC 🎙️ Book Podcast 🎤 Book Event Appearance

Subscribers

13.8M

Total Views

25.76B

Videos

37K

Channel age

13 yrs

Est. monthly earnings

$35.7K – $68.9K

📊 Content format · share of recent views

▶️ 96%

⚡ Shorts 4% · ▶️ Long-form 96% — brands place & price integrations differently across the two.

How we estimate

~10.62M recent monthly views × an estimated ad RPM of $3.50–$6.75 per 1,000 views — adjusted for Society content and a US audience. About 4% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $428.4K – $826.4K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

568.1K views Faithful Husky Saves 6-Year-Old Boy From Charging Black Bear

386.2K views Minnesota Teen Has Emergency Surgery After Swallowing Bristle Brush Needle

340.4K views Molotov Cocktail Thrown At Man In Wheelchair On Street In Oklahoma

292.7K views 'America's Most Wanted' Fugitive Anesthesiologist Caught On Sailboat

▶️ Featured Video

568.1K views

🎯 Reach quality

Subscriber activation

0.57%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-89%

Recent videos average 79.1K vs an all-time 695.8K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

12.3K–58.4K views

Median 26.5K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

31.3× / week

Most active on Thursdays — consistent output keeps an engaged, sponsor-ready audience.

79.1K

Avg views / video

Avg likes

402

Avg comments

Engagement rate

31.3

Uploads / week

695.8K

Lifetime avg / video

1.9K

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2012 — 13 years ago.

🏆Ranked #178 among all influencers on SocialDB.

🎯Top Society influencer — #7 in the niche.

👁️Averages 79.1K views per video.

📤Posts about 31.3× per week.

💬3% engagement rate.

📱4% of recent uploads are Shorts.

🏅Earned the Diamond Play Button for passing 10M subscribers.

🛡️ Audience credibility

72/100 Good

Est. 83% real, active audience · Low fake-follower risk.
Low view-through (~0.6%) — many subscribers don't watch, a sign of an inactive or inflated audience.
Verified account.
Established account (13+ years old).
3% engagement — above the ~1% typical for this size.

Est. authentic audience

83%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 46% Female 54%

Age · peak 18-24

13-178%

18-2432%

25-3431%

35-4416%

45+13%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Inside Edition's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Robinhood

Coinbase

MorningSave

NordVPN

Webull

Incogni

HelloFresh

Shopify

Raycon

About

Inside Edition is television's longest-running, top-rated, and most-honored syndicated newsmagazine. #1 in News and Politics on YouTube (Tubular Labs).