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Hidden Systems Every object around you was designed by someone whose incentives you can't see. A shoe with holes that aren't for air. An elevator button wired to nothing. A price tag that ends in .99 for a reason that has nothing to do with psychology. Each Short takes one everyday thing and shows you the money, the law, or the design decision that quietly shaped it. New Short every day. Topics: hidden economics · product design · consumer psychology · pricing · retail tricks · everyday engineering