HeyItsMat ✓

YouTube @heyitsmat Role-playing Video Game 📍 United States

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Subscribers

2.1K

🔥 Buzz rank

#94,789 ▲2299

Total Views

2.02M

Videos

290

Channel age

8 yrs

Est. monthly earnings

$57 – $144

📊 Content format · share of recent views

⚡ 99%

⚡ Shorts 99% · ▶️ Long-form 1% — brands place & price integrations differently across the two.

How we estimate

~782.2K recent monthly views × an estimated ad RPM of $2.80–$5.40 per 1,000 views — adjusted for Role-playing Video Game content and a US audience. About 99% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $684 – $1.7K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

54K views WHY SO SERIOUS? #legobatman #legobatmanlegacyofthedarkknight #legogames #funny #shortsgaming #batman

33.7K views 98…99….🤣 #shorts #gaming #007firstlight

25.8K views AMERICAN PSYCHO #legobatman #legobatmanlegacyofthedarkknight #legogames #funny #shortsgaming #batman

25.4K views BAT-COP #legobatman #legobatmanlegacyofthedarkknight #legogames #funny #shortsgaming #batman

📈 Performance

Typical video

48–3.5K views

Median 1.1K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

16.6× / week

Most active on Sundays — consistent output keeps an engaged, sponsor-ready audience.

11K

Avg views / video

473

Avg likes

Avg comments

4.39%

Engagement rate

16.6

Uploads / week

Lifetime avg / video

982

Views / subscriber

99%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2017 — 8 years ago.

🏆Ranked #14,010 among all influencers on SocialDB.

🎯Top Role-playing Video Game influencer — #798 in the niche.

👁️Averages 11K views per video.

📤Posts about 16.6× per week.

💬4.39% engagement rate.

📱99% of recent uploads are Shorts.

📍Based in United States.

🛡️ Audience credibility

66/100 Good

Est. 79% real, active audience · Medium fake-follower risk.
Views far exceed subscriber count — strong reach beyond their core base.
4.39% engagement — around average for this size.

Est. authentic audience

79%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 72% Female 28%

Age · peak 18-24

13-1715%

18-2433%

25-3432%

35-4414%

45+6%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

GamingEsportsStreaming

💚 Brand affinity

Estimated

Brands HeyItsMat's audience is most likely to respond to — from detected sponsorships in this niche.

Patreon

Amazon Affiliate

Genshin Impact

Keeps

Epidemic Sound

GamerSupps

War Thunder

Nebula

Opera GX

Shopify

About

If you’re into DC, Marvel, co-op games, online multiplayer, funny moments, and gaming in general, you’re in the right place!

Welcome to my gaming channel featuring gameplay, walkthroughs, funny moments, challenge videos, and chill content with friends. You’ll find a mix of DC and Marvel games, co-op experiences, online multiplayer, story games, and whatever we’re hooked on next.

Expect content from games like the LEGO Batman series, Gotham Knights, Warzone, and more — from full walkthroughs and 100% completions to funny moments, proximity chat chaos, and random gaming sessions with friends. Whether we’re grinding through a story game or just messing around online, there’s always something going on.

Thanks for checking out the channel and supporting the videos!