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At GUIDE BEAUTY we know the most flattering makeup techniques are not always the easiest to apply. GUIDE BEAUTY was created by makeup artist and beauty educator Terri Bryant, who has worked with top models and celebrities and developed industry-leading artistry and education programs for some of the biggest brands in cosmetics. Those years revealed to Terri just how challenging applying makeup could be for many of her clients and friends. She always wanted them to go home confident in their ability to replicate the looks she had created, but found that just teaching the steps with standard tools and formulas was not always enough. Based on the most common makeup challenges people shared with her, Terri worked with a team of designers and ergonomic experts to create proprietary and innovative tools and makeup formulas that make challenging makeup applications a breeze. Our channel highlights makeup tutorials to help you create these makeup artist-level looks.