Graham Stephan ✓

YouTube @grahamstephan Lifestyle (sociology) 📍 United States

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Subscribers

5.17M

Total Views

1.41B

Videos

1.6K

Channel age

9 yrs

Est. monthly earnings

$7.6K – $14.7K

📊 Content format · share of recent views

⚡ 67%

▶️ 33%

⚡ Shorts 67% · ▶️ Long-form 33% — brands place & price integrations differently across the two.

How we estimate

~5.8M recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 67% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $90.6K – $176.7K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

784.3K views How The US Is Quietly Erasing The $39 Trillion National Debt

611.3K views How Michael Reeves Learned To Code For Free

597.2K views How I Almost Lost MILLIONS

558.3K views How To Get Rich From The Stock Market!

▶️ Featured Video

784.3K views

📈 Performance

Typical video

31.5K–315.9K views

Median 111K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

6.6× / week

Most active on Thursdays — consistent output keeps an engaged, sponsor-ready audience.

206.2K

Avg views / video

4.6K

Avg likes

256

Avg comments

2.37%

Engagement rate

6.6

Uploads / week

873.6K

Lifetime avg / video

272

Views / subscriber

67%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2016 — 9 years ago.

🏆Ranked #386 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #40 in the niche.

👁️Averages 206.2K views per video.

📤Posts about 6.6× per week.

💬2.37% engagement rate.

📱67% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

78/100 Good

Est. 86% real, active audience · Low fake-follower risk.
2.37% engagement — above the ~1% typical for this size.

Est. authentic audience

86%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 26% Female 74%

Age · peak 18-24

13-178%

18-2432%

25-3431%

35-4416%

45+13%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Graham Stephan's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Shopify

Incogni

Surfshark

Epidemic Sound

Nebula

Genshin Impact

Audible

About

As a 34 year old real estate investor who started working in real estate shortly after turning 18, with over $120,000,000 in residential sales since 2008, I've created this channel to share my successes, failures, and experiences in real estate, personal finance, and investing news. I'm also obsessed with frugality and credit card churning...a lot. So Subscribe! Because all the cool kids are doing it.

Feel free to follow me on Snapchat / Instagram: GPStephan