Flora & The Novice Explorers
🤝

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Subscribers
13.1K
🔥 Buzz rank
#107,438 ▲4876
Total Views
1.85M
Videos
170
Channel age
9 yrs
Est. monthly earnings
$17 – $34
How we estimate
~6.3K recent monthly views × an estimated ad RPM of $2.80–$5.40 per 1,000 views — adjusted for Tourism content and a GB audience. Yearly ≈ $204 – $408. Excludes sponsorships, memberships & merch. Full methodology →

Known for

▶️ Featured Video

26.1K views
Campingaz Or Refillable Underslung LPG -  GASIT Upgrade VW T5 Camper

🎯 Reach quality

Subscriber activation · Exceptional
47.7%
Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.
Recent vs all-time
-43%
Recent videos average 6.3K vs an all-time 10.9K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video
2.7K–7.7K views
Median 4.8K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
0.2× / week
Most active on Sundays — consistent output keeps an engaged, sponsor-ready audience.
6.3K
Avg views / video
259
Avg likes
86
Avg comments
5.52%
Engagement rate
0.2
Uploads / week
10.9K
Lifetime avg / video
141
Views / subscriber
0%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2016 — 9 years ago.
🏆Ranked #15,364 among all influencers on SocialDB.
🎯Top Tourism influencer — #176 in the niche.
👁️Averages 6.3K views per video.
📤Posts about 0.2× per week.
💬5.52% engagement rate.
📍Based in United Kingdom.

🛡️ Audience credibility

98/100 Excellent
  • Est. 98% real, active audience · Low fake-follower risk.
  • Healthy view-through — roughly 48% of subscribers watch each video.
  • Verified account.
  • Established account (9+ years old).
  • 5.52% engagement — above the ~5% typical for this size.
Est. authentic audience
98%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 52% Female 48%
Age · peak 25-34
13-1710%
18-2429%
25-3433%
35-4418%
45+10%
Top geographies
  • United Kingdom44%
  • United States18%
  • Ireland5%
  • Australia5%
  • Canada4%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Flora & The Novice Explorers's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Epidemic Sound BetterHelp NordVPN Kactoily No purchase Saily Audible Cebu Pacific Air Trip Shopify

About

Hello, it's Meg, Cal & Rufus here, also known as the Novice Explorers. We met in the summer of 2015 and after plenty of outdoor adventures and weekends away, we decided to work towards an alternative lifestyle. We stumbled upon the Vanlife movement and knew it was something we both wanted to immerse ourselves in. We purchased Flora back in 2016 and began the DIY camper conversion. We began saving hard and downsizing our lives in preparation for a future of traveling and simple living. Our big dream is to travel as much as we can and have a better work/life balance. We began to plan our own year-long adventure around Europe. Our European Adventure began in July 2019. We managed to explore Europe for 14 months in total and it blew us away. We learned and saw even more than we could have imagined. We met so many like-minded people along the way and made friends for life. We returned to our home in Shropshire in August 2020! Meg, Cal & Rufus. #VanLife

📸 Gallery

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