Drishti IAS ✓

YouTube @drishtiiasvideos Lifestyle (sociology) 📍 India

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🤝

Make a deal with Drishti IAS

🔒 Paid proposals held safely in escrow — released only when the work's approved.

💰 Sponsorship Deal 🤝 Collab Deal 🎬 Hire for UGC 🎙️ Book Podcast 🎤 Book Event Appearance

Subscribers

12.8M

Total Views

1.84B

Videos

21.5K

Channel age

9 yrs

Est. monthly earnings

$5.9K – $11.4K

📊 Content format · share of recent views

▶️ 94%

⚡ Shorts 6% · ▶️ Long-form 94% — brands place & price integrations differently across the two.

How we estimate

~6.47M recent monthly views × an estimated ad RPM of $0.97–$1.86 per 1,000 views — adjusted for Lifestyle (sociology) content and a IN audience. About 6% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $71K – $137K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

185.6K views Tattoo Rules for CAPF, CRPF & Government Jobs | Drishti IAS

74.4K views Balochistan Is Not Pakistan' | Baloch Leader's Independence Claim Explained | Drishti IAS

71.9K views Hunger Strike vs Right to Life | Sonam Wangchuk Case Explained | UPSC

63.4K views India's First Hydrogen Train Explained | A New Era for Indian Railways

▶️ Featured Video

74.4K views

🎯 Reach quality

Subscriber activation

0.23%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-65%

Recent videos average 29.7K vs an all-time 86K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

10.2K–30.7K views

Median 18.3K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

50.7× / week

Most active on Saturdays — consistent output keeps an engaged, sponsor-ready audience.

29.7K

Avg views / video

1.1K

Avg likes

Avg comments

4.08%

Engagement rate

50.7

Uploads / week

86K

Lifetime avg / video

144

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2017 — 9 years ago.

🏆Ranked #197 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #21 in the niche.

👁️Averages 29.7K views per video.

📤Posts about 50.7× per week.

💬4.08% engagement rate.

📱6% of recent uploads are Shorts.

🏅Earned the Diamond Play Button for passing 10M subscribers.

🛡️ Audience credibility

72/100 Good

Est. 83% real, active audience · Low fake-follower risk.
Low view-through (~0.2%) — many subscribers don't watch, a sign of an inactive or inflated audience.
Verified account.
Established account (9+ years old).
4.08% engagement — above the ~1% typical for this size.

Est. authentic audience

83%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 23% Female 77%

Age · peak 25-34

13-1710%

18-2429%

25-3433%

35-4418%

45+10%

Top geographies

India58%
United States12%
United Kingdom5%
Pakistan4%
United Arab Emirates3%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Drishti IAS's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Nebula

Epidemic Sound

Surfshark

Incogni

BetterHelp

Audible

Saily

Fiverr

About

'Drishti The Vision Foundation,' also known as 'Drishti IAS,' was founded on November 1, 1999. Currently, Drishti IAS has a physical presence across eight cities. It has centres in Delhi (Karol Bagh), Noida, Prayagraj, Jaipur, Lucknow, Indore, Ranchi and Patna. For any information or assistance regarding Drishti IAS, you can contact us at this phone number: 8750187501. You can also learn more about the institute by visiting our website (drishtiias.com) or using the Drishti Learning App. वर्तमान में दृष्टि संस्थान की शाखाएँ भारत के आठ शहरों में स्थित हैं: दिल्ली (करोल बाग), नोएडा, प्रयागराज, जयपुर, लखनऊ, इंदौर, राँची और पटना। संस्थान से जुड़ी किसी भी जानकारी या सहायता के लिए आप इन फ़ोन नंबर पर संपर्क कर सकते हैं: 8750187501। अधिक जानकारी के लिए हमारी वेबसाइट drishtiias.com पर जाएँ या Drishti Learning App डाउनलोड करें।