Destination Beauty ✓

YouTube @destinationbeauty Lifestyle (sociology)

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🤝

Make a deal with Destination Beauty

🔒 Paid proposals held safely in escrow — released only when the work's approved.

💰 Sponsorship Deal 🤝 Collab Deal 🎬 Hire for UGC 🎙️ Book Podcast 🎤 Book Event Appearance

Subscribers

114K

🔥 Buzz rank

#101,006 ▲7355

Total Views

7.34M

Videos

Channel age

12 yrs

Est. monthly earnings

$187 – $362

How we estimate

~74.8K recent monthly views × an estimated ad RPM of $2.51–$4.83 per 1,000 views — adjusted for Lifestyle (sociology) content. Yearly ≈ $2.2K – $4.3K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

291.5K views Summer Makeup Tutorial with NitraaB | Destination Beauty

274.2K views Winter Night Routine with Rachel Talbott | Destination Beauty

208.4K views Summer Nights Makeup Tutorial with Dulce Candy | Destination Beauty

186.1K views Classic Holiday Glam Tutorial with Simply Sona | Destination Beauty

▶️ Featured Video

291.5K views

🎯 Reach quality

Subscriber activation · Exceptional

65.6%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-11%

Recent videos average 74.8K vs an all-time 84.3K/video — holding steady around its all-time norm.

📈 Performance

Typical video

35.7K–99.8K views

Median 55.9K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

0.1× / week

Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.

74.8K

Avg views / video

649

Avg likes

Avg comments

0.92%

Engagement rate

0.1

Uploads / week

84.3K

Lifetime avg / video

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2014 — 12 years ago.

🏆Ranked #7,772 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #1,498 in the niche.

👁️Averages 74.8K views per video.

📤Posts about 0.1× per week.

💬0.92% engagement rate.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

74/100 Good

Est. 84% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 66% of subscribers watch each video.
Verified account.
Established account (12+ years old).
0.92% engagement — below the ~3.5% typical for this size.

Est. authentic audience

84%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 26% Female 74%

Age · peak 18-24

13-178%

18-2432%

25-3431%

35-4416%

45+13%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Destination Beauty's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

Surfshark

Nebula

Incogni

BetterHelp

Audible

Genshin Impact

Saily

About

Welcome to Destination Beauty: Your Beauty Playground and a unique head-to-toe beauty destination from L'Oréal Paris designed to empower you with the most inspiring trends, looks, innovative products, and confidence to achieve all of your beauty dreams. Destination Beauty is the only one-stop, all-inclusive beauty channel for makeup, hair color, hair care and skin care, co-curated with the most influential roster of beauty-obsessed, expert vloggers. You’ll get trusted beauty expertise, tips, and tricks right to your screen every week. Subscribe now; come explore, grow, and share. This is beauty made easy. Because you’re worth it.