Dateline NBC ✓

YouTube @datelinenbc Film 📍 United States

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Subscribers

424K

🔥 Buzz rank

#3,489 ▼260

Total Views

26.71M

Videos

927

Channel age

11 yrs

Est. monthly earnings

$334 – $644

📊 Content format · share of recent views

▶️ 97%

⚡ Shorts 3% · ▶️ Long-form 97% — brands place & price integrations differently across the two.

How we estimate

~140.5K recent monthly views × an estimated ad RPM of $2.45–$4.73 per 1,000 views — adjusted for Film content and a US audience. About 3% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $4K – $7.7K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

63.4K views LIVE: Dateline 24/7

50.6K views Talking Dateline: "Deadly Swagger" with Lester Holt and Keith Morrison | Dateline

39.5K views Dateline Episode Trailer: The Gorge | Dateline NBC

32.9K views Talking Dateline: "In the Matter of Alex Murdaugh" with Andrea Canning | Dateline

▶️ Featured Video

63.4K views

📈 Performance

Typical video

2.8K–15.5K views

Median 7.4K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

2.9× / week

Most active on Thursdays — consistent output keeps an engaged, sponsor-ready audience.

11.4K

Avg views / video

115

Avg likes

Avg comments

1.13%

Engagement rate

2.9

Uploads / week

28.8K

Lifetime avg / video

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2014 — 11 years ago.

🏆Ranked #2,595 among all influencers on SocialDB.

🎯Top Film influencer — #220 in the niche.

👁️Averages 11.4K views per video.

📤Posts about 2.9× per week.

💬1.13% engagement rate.

🚀Gained 1K subscribers in the last 7 days.

📱3% of recent uploads are Shorts.

🛡️ Audience credibility

44/100 Fair

Est. 67% real, active audience · High fake-follower risk.
1.13% engagement — below the ~3.5% typical for this size.

Est. authentic audience

67%

Fake-follower risk

High

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 49% Female 51%

Age · peak 25-34

13-179%

18-2428%

25-3432%

35-4417%

45+14%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Dateline NBC's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Epidemic Sound

NordVPN

Shopify

Audible

Fiverr

Nebula

Manscaped

AG1

Rocket Money

About

The award winning newsmagazine is classic story-telling at its best, covering an array of stories that range from mysteries and breaking news, to hidden-camera investigations and documentaries. Here we bring you our Digital Exclusive content and other videos from the makers of Dateline.