Cooking with Hel

Cooking with Hel ✓

YouTube @cookingwithhel Food 📍 Indonesia
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💰 Sponsorship Deal 🤝 Collab Deal 🎬 Hire for UGC 🎙️ Book Podcast 🎤 Book Event Appearance
Subscribers
1.36M
🔥 Buzz rank
#98,202 ▲8061
Total Views
319.48M
Videos
2.2K
Channel age
14 yrs
Est. monthly earnings
$977 – $1.9K
5.58M total audience across 2 platforms
YouTube · 1.36M TikTok · 4.22M
📊 Content format · share of recent views
⚡ 23%
▶️ 77%
⚡ Shorts 23%  ·  ▶️ Long-form 77% — brands place & price integrations differently across the two.
How we estimate
~1.58M recent monthly views × an estimated ad RPM of $0.79–$1.53 per 1,000 views — adjusted for Food content and a ID audience. About 23% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $11.7K – $22.8K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

Biji ketapang favorit 😍😍161.8K views Biji ketapang favorit 😍😍 Nastar gulung 😍😍140.9K views Nastar gulung 😍😍 Cemilan tanpa tepung! Banana pudding. Resep klik ▶️☝️112.2K views Cemilan tanpa tepung! Banana pudding. Resep klik ▶️☝️ Puding roti coklat karamel107K views Puding roti coklat karamel

▶️ Featured Video

35.6K views
Tanpa tepung! Kalau kamu punya pisang atau ubi, yuk buat cemilan gluten free ini!

🎯 Reach quality

Subscriber activation · Modest
2.1%
Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.
Recent vs all-time
-81%
Recent videos average 28.1K vs an all-time 144.6K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video
8.4K–16.9K views
Median 12.2K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
13.1× / week
Most active on Saturdays — consistent output keeps an engaged, sponsor-ready audience.
28.1K
Avg views / video
551
Avg likes
9
Avg comments
2%
Engagement rate
13.1
Uploads / week
144.6K
Lifetime avg / video
235
Views / subscriber
23%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2011 — 14 years ago.
🏆Ranked #1,905 among all influencers on SocialDB.
🎯Top Food influencer — #52 in the niche.
👁️Averages 28.1K views per video.
📤Posts about 13.1× per week.
💬2% engagement rate.
📱23% of recent uploads are Shorts.
🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

82/100 Excellent
  • Est. 89% real, active audience · Low fake-follower risk.
  • Verified account.
  • Established account (14+ years old).
  • 2% engagement — around average for this size.
Est. authentic audience
89%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 43% Female 57%
Age · peak 25-34
13-1710%
18-2429%
25-3433%
35-4418%
45+10%
Top geographies
  • Indonesia66%
  • Malaysia8%
  • United States6%
  • Singapore4%
  • India3%
Likely interests
FoodCookingRecipesDining

💚 Brand affinity

Estimated

Brands Cooking with Hel's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps BetterHelp AG1 Saily Shopify Epidemic Sound any supermarkets Rocket Money Whyze Labs Step Rosetta Stone

About

Dokumentasi Hel belajar masak

📸 Gallery

Puding karamel regal 😍😍 Avocado cheesecuit / avovado float. Resep klik ▶️👇 Avocado cheesecuit / avocado float 😍😍 Chinese beauty tea, apple, angco, goji berry Untir untir Butter tteok versi teflon 😍😍. Resep klik 👇 Brownies keju 😍 Talam abon 😍

Recent videos

Puding karamel regal 😍😍
5.7K views · 1 day ago
Avocado cheesecuit / avovado float. Resep klik ▶️👇
3.7K views · 1 day ago
Avocado cheesecuit / avocado float 😍😍
2.1K views · 1 day ago
Chinese beauty tea, apple, angco, goji berry
5K views · 2 days ago
Untir untir
9.7K views · 2 days ago
Butter tteok versi teflon 😍😍. Resep klik 👇
8.9K views · 2 days ago
Brownies keju 😍
6.8K views · 3 days ago
Talam abon 😍
15.5K views · 3 days ago
Gimana jadinya kalau resep butter tteok viral dicetak di teflon? Butter tteok pancake! Yes or no?
3.4K views · 3 days ago
Bola bola susu 😍
3.4K views · 3 days ago
Hekeng ayam udang 😍
33.7K views · 4 days ago
Talam labu lumer. Resep klik ▶️👇
15K views · 4 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Afi Udin Afi Udin 63% Paul Rivery Paul Rivery 61% Hey Chandraa Hey Chandraa 60% Hungry Olivia ASMR Hungry Olivia ASMR 55% Sibungbung Official Channel Sibungbung Official Channel 55% Dew ASMR Dew ASMR 55%

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