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⭐8.1M influencer listings 🏢94.3K sponsor listings 🌍116.4B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋3.5M Bluesky creators 🎙️1.4M podcast creators 🟣1.2M Twitch creators 📈658.7K Pinterest creators 🥊296.8K Kick creators 𝕏246.2K X creators 246K YouTube creators 🐘240.9K Mastodon creators 🎵127.1K TikTok creators ✈️106.3K Telegram creators 🎮13.4K Discord creators 📈9.9K Substack creators 🎬4.6K Rumble creators 🧵3.5K Threads creators ⭐8.1M influencer listings 🏢94.3K sponsor listings 🌍116.4B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋3.5M Bluesky creators 🎙️1.4M podcast creators 🟣1.2M Twitch creators 📈658.7K Pinterest creators 🥊296.8K Kick creators 𝕏246.2K X creators 246K YouTube creators 🐘240.9K Mastodon creators 🎵127.1K TikTok creators ✈️106.3K Telegram creators 🎮13.4K Discord creators 📈9.9K Substack creators 🎬4.6K Rumble creators 🧵3.5K Threads creators
🧭 Explore 🌍 Top creators in United Kingdom YouTube rankings
carwow

carwow✓ ✓Claimed Add us as a preferred source on Google

👤 Owned by Mat Watson →
YouTube @carwow Motorsport 📍 United Kingdom
⚔ Compare ☆ Follow
🔄 Data last refreshed 1 day ago
🤝

Make a deal with carwow

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎬Integrated segment (60–90s)A 60–90 second integration inside a regular video — the classic YouTube sponsorship. from $12,041→ ⭐Dedicated videoThe entire video is about your product — review, challenge or story built around it. from $25,471→ ⏱️Pre-roll mention (~30s)A quick shoutout in the first minute of a video — the affordable entry point. $8,336→ 📱Sponsored ShortA dedicated Short made for your brand — native, fast, shareable. $6,483→ 🔗Description link + pinned commentYour link in the description and a pinned comment on every new upload for the month. $56,826/mo→ 📢UGC licensing / whitelistingLicense my content for YOUR ad account — run my video or cutdowns as paid ads. $7,410/mo→ 📦Series sponsorship (3+ videos)An integration in each of several videos — a package rate across the series. $47,236→ 🤝Collab videoWe appear in each other's videos — a free value swap, or a paid collab. Swap or paid→ 🎤Guest appearanceI join your video, podcast or event as a guest, co-host or interviewee. $16,672→ 🎬UGC HireBranded content for your own channels & ads from $600→ 🎙️Podcast guest spotInvite carwow onto your podcast (~45 min, remote) $9,262→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $1,482/hr→

Every booking is a normal escrow-protected deal.

Subscribers
11.1M
Total Views
5.7B
Videos
3.6K
Channel age
12 yrs

Known for

The BMW woke up and chose violence 🥵9.7M views The BMW woke up and chose violence 🥵 🇨🇳 China v Italy 🇮🇹: BRAKE TEST!4.7M views 🇨🇳 China v Italy 🇮🇹: BRAKE TEST! New Toyota GR GT is a Porsche KILLER!4.7M views New Toyota GR GT is a Porsche KILLER! Have cars changed too much? 🤔3.2M views Have cars changed too much? 🤔

▶️ Featured Video

4.7M views
New Toyota GR GT is a Porsche KILLER!

📈 Growth momentum

Holding steady
Subscribers · last 30 days
+0 +0%
A steady, established audience.
Last 7 days
+0
The most recent week — the freshest read on where subscriber growth is heading.

🎯 Reach quality

Subscriber activation · Solid
7.6%
Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.
Recent vs all-time
-46%
Recent videos average 842K vs an all-time 1.6M/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.
Reach consistency · Consistent
52/100
How steady views are across recent videos (typically 242.1K–993.2K) — a predictable floor a sponsored video can count on.

📈 Performance

Typical video
242.1K–993.2K views
Median 560.3K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
10.5× / week
Most active on Saturdays — consistent output keeps an engaged, sponsor-ready audience.
842K
Avg views / video
14.6K
Avg likes
901
Avg comments
10.5
Uploads / week
1.6M
Lifetime avg / video
514
Views / subscriber
32%
Shorts (recent views)
14m 58s
Typical video length

🗓️ Posting schedule

M
T
W
T
F
S
S
Most uploads land on Saturdays · about 10.5 / week — time a launch or drop to ride the channel's own rhythm.

▶️ Top videos

✓ Official stats
Recent uploads · views
Sep 2026latest
  1. 1 Short The BMW woke up and chose violence 🥵 9.7M views · 213.3K likes · 5.5K comments · Jul 2026
  2. 2 Short 🇨🇳 China v Italy 🇮🇹: BRAKE TEST! 4.7M views · 78.5K likes · 1.5K comments · Jun 2026
  3. 3 New Toyota GR GT is a Porsche KILLER! 4.7M views · 93.6K likes · 7.2K comments · Jul 2026
  4. 4 Have cars changed too much? 🤔 3.2M views · 54.8K likes · 1.2K comments · Aug 2026
  5. 5 China’s Bugatti killer v Lambo Temerario v 450hp Hayabusa: DRAG RACE 3.2M views · 30K likes · 2.8K comments · Aug 2026
  6. 6 New Audi Q7 just DESTROYED BMW 2.4M views · 34.3K likes · 4.4K comments · Jun 2026
  7. 7 Toyota GR Yaris vs Lambo Aventador SV! 🔥 2.4M views · 54.9K likes · 2.1K comments · Sep 2026

💡 Facts

🗓️Joined YouTube in 2014 — 12 years ago.
🏆Ranked #569 among all influencers on SocialDB.
🎯Top Motorsport influencer — #1 in the niche.
👁️Averages 842K views per video.
📤Posts about 10.5× per week.
🏅Earned the Diamond Play Button for passing 10M subscribers.
📍Based in United Kingdom.

💚 Brand affinity

Estimated

Brands carwow's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Saily Nebula

About

I'm Mat Watson, and you're watching Carwow – the home of in-depth car reviews, and epic drag races. But it doesn’t stop there. We can also help you: 📹 Discover your next car 💰 Sell your current car 🚗 Buy a new car 🔑 Buy a used car 📅 Lease a car Head to carwow.co.uk to get the big deal done. Car-change? Carwow

📸 Gallery

Does anyone here use voice controls? 🤔 FIRST EVER Ferrari 296 Speciale v Lambo Revuelto: DRAG RACE 1,000 hp R34 Nissan GT-R DRAG RACE! I drove the cheapest new EVs until THEY DIED! We are officially back! 🙌 Which way is up? 🥴⬆️ ULTIMATE V10 DRAG RACE! Lambo v Audi NEW Volvo XC60 just dropped!

Recent videos

Does anyone here use voice controls? 🤔
11.2K views · 24 days ago
FIRST EVER Ferrari 296 Speciale v Lambo Revuelto: DRAG RACE
711.3K views · 25 days ago
1,000 hp R34 Nissan GT-R DRAG RACE!
64.6K views · 25 days ago
I drove the cheapest new EVs until THEY DIED!
809.6K views · 26 days ago
We are officially back! 🙌
132.3K views · 26 days ago
Which way is up? 🥴⬆️
597.3K views · 27 days ago
ULTIMATE V10 DRAG RACE! Lambo v Audi
904.5K views · 28 days ago
NEW Volvo XC60 just dropped!
107K views · 28 days ago
NOTHING beats Porsche brakes! 🔥
68.6K views · 29 days ago
The new Volvo ES90 is so good, but SO ANNOYING!
827.8K views · 1 month ago
Is the new Audi A2 a flop? 🤔
149.6K views · 1 month ago
The new Volvo XC40 and EX40 are here!
59.3K views · 1 month ago

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Frequently asked questions

How much does carwow charge for a sponsorship?
carwow hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact carwow for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify carwow, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does carwow have?
carwow has 11,100,000 subscribers on YouTube.

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