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⭐6.1M influencer listings 🏢76.6K sponsor listings 🌍86.6B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋2.7M Bluesky creators 🎙️1.3M podcast creators 🟣1M Twitch creators 📈288.7K Pinterest creators 🐘187.3K Mastodon creators 🥊176.9K Kick creators 𝕏172.2K X creators 101.4K YouTube creators 🎵74.1K TikTok creators ✈️67.5K Telegram creators 🎮10.7K Discord creators 🎬4.6K Rumble creators 📈2.8K Substack creators 🧵2.3K Threads creators ⭐6.1M influencer listings 🏢76.6K sponsor listings 🌍86.6B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋2.7M Bluesky creators 🎙️1.3M podcast creators 🟣1M Twitch creators 📈288.7K Pinterest creators 🐘187.3K Mastodon creators 🥊176.9K Kick creators 𝕏172.2K X creators 101.4K YouTube creators 🎵74.1K TikTok creators ✈️67.5K Telegram creators 🎮10.7K Discord creators 🎬4.6K Rumble creators 📈2.8K Substack creators 🧵2.3K Threads creators
carwow

carwow✓ ✓Claimed

👤 Owned by Mat Watson →
YouTube @carwow Lifestyle (sociology) 📍 United Kingdom
⚔ Compare ☆ Follow
🔄 Data last refreshed 8 hours ago
🤝

Make a deal with carwow

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎬Integrated segment (60–90s)A 60–90 second integration inside a regular video — the clas… from $8,821→ ⭐Dedicated videoThe entire video is about your product — review, challenge o… from $18,660→ ⏱️Pre-roll mention (~30s)A quick shoutout in the first minute of a video — the afford… $6,107→ 📱Sponsored ShortA dedicated Short made for your brand — native, fast, sharea… $4,750→ 🔗Description link + pinned commentYour link in the description and a pinned comment on every n… $42,381/mo→ 📢UGC licensing / whitelistingLicense my content for YOUR ad account — run my video or cut… $5,428/mo→ 📦Series sponsorship (3+ videos)An integration in each of several videos — a package rate ac… $34,606→ 🤝Collab videoWe appear in each other's videos — a value swap between chan… Swap→ 🎤Guest appearanceI join your video, podcast or event as a guest, co-host or i… $12,214→ 🎬UGC HireBranded content for your own channels & ads from $600→ 🎙️Podcast guest spotInvite carwow onto your podcast (~45 min, remote) $6,786→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $1,086/hr→

Every booking is a normal escrow-protected deal.

Subscribers
11.1M
Total Views
5.6B
Videos
3.6K
Channel age
12 yrs

Known for

The BMW woke up and chose violence 🥵9.7M views The BMW woke up and chose violence 🥵 🇨🇳 China v Italy 🇮🇹: BRAKE TEST!4.7M views 🇨🇳 China v Italy 🇮🇹: BRAKE TEST! New Toyota GR GT is a Porsche KILLER!4.7M views New Toyota GR GT is a Porsche KILLER! Have cars changed too much? 🤔3.2M views Have cars changed too much? 🤔

▶️ Featured Video

4.7M views
New Toyota GR GT is a Porsche KILLER!

🎯 Reach quality

Subscriber activation · Solid
5.6%
Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.
Recent vs all-time
-60%
Recent videos average 616.9K vs an all-time 1.6M/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video
211.7K–943K views
Median 543.9K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
10.7× / week
Most active on Saturdays — consistent output keeps an engaged, sponsor-ready audience.
616.9K
Avg views / video
14.2K
Avg likes
1.1K
Avg comments
10.7
Uploads / week
1.6M
Lifetime avg / video
502
Views / subscriber
27%
Shorts (recent views)
15m 0s
Typical video length

💡 Facts

🗓️Joined YouTube in 2014 — 12 years ago.
🏆Ranked #362 among all influencers on SocialDB.
🎯Top Lifestyle (sociology) influencer — #50 in the niche.
👁️Averages 616.9K views per video.
📤Posts about 10.7× per week.
🏅Earned the Diamond Play Button for passing 10M subscribers.
📍Based in United Kingdom.

💚 Brand affinity

Estimated

Brands carwow's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify BetterHelp Epidemic Sound Incogni Nebula Surfshark Audible Fiverr Dbrand

About

I'm Mat Watson, and you're watching Carwow – the home of in-depth car reviews, and epic drag races. But it doesn’t stop there. We can also help you: 📹 Discover your next car 💰 Sell your current car 🚗 Buy a new car 🔑 Buy a used car 📅 Lease a car Head to carwow.co.uk to get the big deal done. Car-change? Carwow

📸 Gallery

🇺🇸 Horsepower vs 🇩🇪 Horsepower! China’s Bugatti killer v Lambo Temerario: DRAG RACE Skoda 🤝 V10 One of the best sounding races EVER! V10 v V12 🔥 Gunther Werks Turbo: I’d Take This Over a Bugatti! Which are you choosing? Classic Audi Quattro S1 vs modern Audi R8! I DRAG RACED the World’s COOLEST toy cars!

Recent videos

🇺🇸 Horsepower vs 🇩🇪 Horsepower!
39.5K views · 16 hours ago
China’s Bugatti killer v Lambo Temerario: DRAG RACE
981.4K views · 1 day ago
Skoda 🤝 V10
141.4K views · 1 day ago
One of the best sounding races EVER! V10 v V12 🔥
110K views · 2 days ago
Gunther Werks Turbo: I’d Take This Over a Bugatti!
972.5K views · 2 days ago
Which are you choosing?
135.4K views · 3 days ago
Classic Audi Quattro S1 vs modern Audi R8!
351.8K views · 4 days ago
I DRAG RACED the World’s COOLEST toy cars!
1.1M views · 5 days ago
Hyundai Brakes vs Audi Brakes... 💀
225.6K views · 5 days ago
New Audi RS5: has Audi ruined it?
727.9K views · 6 days ago
POV: You only weigh 665kg...
142.7K views · 7 days ago
1,000hp Restomod Porsche 911 vs Lamborghini Revuelto: DRAG RACE
984.4K views · 8 days ago

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Frequently asked questions

How much does carwow charge for a sponsorship?
carwow hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact carwow for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify carwow, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does carwow have?
carwow has 11,100,000 subscribers on YouTube.

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