Camille - Offbeat Look ✓

YouTube @offbeatlook Hobby 📍 United States

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🤝

Make a deal with Camille - Offbeat Look

🔒 Paid proposals held safely in escrow — released only when the work's approved.

💰 Sponsorship Deal 🤝 Collab Deal 🎬 Hire for UGC 🎙️ Book Podcast 🎤 Book Event Appearance

Subscribers

659K

Total Views

88.95M

Videos

315

Channel age

12 yrs

Est. monthly earnings

$3.8K – $7.2K

📊 Content format · share of recent views

▶️ 97%

⚡ Shorts 3% · ▶️ Long-form 97% — brands place & price integrations differently across the two.

How we estimate

~1.57M recent monthly views × an estimated ad RPM of $2.45–$4.73 per 1,000 views — adjusted for Hobby content and a US audience. About 3% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $45K – $86.8K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

5.9M views ENGAGEMENT HAIR! Heart Shape Hair Dye Tutorial On Buzz Cuts! #hairdye #buzzcuthairdye

3.86M views RAINBOW HAIR DYE TUTORIAL + LIBERTY SPIKES 🌈 #hairdye #beauty

3.11M views Dyeing My Name On My Boyfriend’s Head! #hairdye #buzzcuthairdye

2.14M views My Boyfriend Dyes His Name On My Head!! #hairdye #buzzcuthairdye

▶️ Featured Video

52.1K views

🎯 Reach quality

Subscriber activation · Exceptional

63.8%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

+49%

Recent videos average 420.6K vs an all-time 282.4K/video — the channel is heating up, pulling more views than its historical norm.

📈 Performance

Typical video

23K–39.9K views

Median 36K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

0.9× / week

Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.

420.6K

Avg views / video

16.6K

Avg likes

144

Avg comments

3.99%

Engagement rate

0.9

Uploads / week

282.4K

Lifetime avg / video

135

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2014 — 12 years ago.

🏆Ranked #3,180 among all influencers on SocialDB.

🎯Top Hobby influencer — #91 in the niche.

👁️Averages 420.6K views per video.

📤Posts about 0.9× per week.

💬3.99% engagement rate.

📱3% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

98/100 Excellent

Est. 98% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 64% of subscribers watch each video.
Verified account.
Established account (12+ years old).
3.99% engagement — above the ~3.5% typical for this size.

Est. authentic audience

98%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 53% Female 47%

Age · peak 25-34

13-179%

18-2428%

25-3432%

35-4417%

45+14%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Camille - Offbeat Look's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

Squarespace

Skillshare

Surfshark

BetterHelp

Saily

Incogni

Storyblocks

About

My name's Camille Johnson and I've created this channel to share helpful or entertaining videos about beauty, fashion, hair, and lifestyle topics. Some things you can expect by subscribing to this channel are hair dye tutorials and other hair dye videos, curly hair videos, makeup tutorials, beauty routines, food videos, fashion/ lookbook/ ootd videos, and of course other lifestyle type content. I'm currently based in Brooklyn, New York and you can reach me and my team at ! FOLLOW ME HERE: •YouTube: http://www.youtube.com/OffbeatLook •Instagram: http://instagram.com/OffbeatLook •TikTok: https://tiktok.com/@offbeatlook •Facebook: http://facebook.com/offbeatlookofficial •Snapchat: @offbeat.look •Twitter: http://www.twitter.com/OffbeatLook